How to hire an assistant marketing manager

How to hire an assistant marketing manager, step by step

Here's a step-by-step assistant marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an assistant marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new assistant marketing manager
• Step 8: Go through the hiring process checklist

What does an assistant marketing manager do?

Post an assistant marketing manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The assistant marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect assistant marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents assistant marketing manager salaries for various positions.

   Type of Assistant Marketing Manager	Description	Hourly rate
   Assistant Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$30-65
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Project Management
   • Strong Project Management
   • Product Development
   • SEO
   • PowerPoint
   • Facebook
   • Email Campaigns
   • Brand Marketing
   • Data Analysis
   • Market Research
   • ROI
   • Instagram

   Check all skills

   Responsibilities:

   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Provide product support for customers on internet forums, Facebook and other web sites.
   • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
   • Design and prepare presentations for sales using PowerPoint.
   • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
   • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.

   More assistant marketing manager duties

3. Make a budget

   Including a salary range in your assistant marketing manager job description is one of the best ways to attract top talent. An assistant marketing manager can vary based on:

   • Location. For example, assistant marketing managers' average salary in alaska is 41% less than in virginia.
   • Seniority. Entry-level assistant marketing managers 53% less than senior-level assistant marketing managers.
   • Certifications. An assistant marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an assistant marketing manager's salary.

   Average assistant marketing manager salary

   $94,094yearly

   $45.24 hourly rate

   ---

   Entry-level assistant marketing manager salary

   $64,000 yearly salary

   Updated December 5, 2025

   Average assistant marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Virginia	$99,375	$48
   2	North Carolina	$98,607	$47
   3	Nevada	$97,331	$47
   4	California	$96,085	$46
   5	Illinois	$94,857	$46
   6	Minnesota	$91,502	$44
   7	Massachusetts	$91,375	$44
   8	Pennsylvania	$91,132	$44
   9	Ohio	$91,032	$44
   10	Texas	$89,838	$43
   11	Georgia	$88,005	$42
   12	Idaho	$85,759	$41
   13	Kansas	$84,290	$41
   14	Arkansas	$83,413	$40
   15	New York	$81,103	$39
   16	New Jersey	$81,083	$39
   17	Michigan	$76,948	$37
   18	Colorado	$74,749	$36
   19	Oklahoma	$69,780	$34
   20	Florida	$68,293	$33

   Average assistant marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	General Motors	$116,098	$55.82	10
   2	Nalco Holding Company	$115,152	$55.36
   3	Ecolab	$108,832	$52.32	7
   4	Boston Consulting Group	$107,279	$51.58	5
   5	HSBC Bank	$106,773	$51.33
   6	Hanesbrands	$105,427	$50.69
   7	Lloyds TSB Bank	$104,031	$50.01
   8	Gap Inc.	$103,223	$49.63
   9	The Clorox Company	$101,169	$48.64	26
   10	Western Union	$98,833	$47.52	3
   11	Lowe's Companies	$97,228	$46.74	13
   12	Massimo Zanetti Beverage USA	$97,225	$46.74
   13	Neiman Marcus Group	$96,171	$46.24	1
   14	Techtronic Industries TTI	$95,887	$46.10
   15	Goodyear	$95,165	$45.75	1
   16	Remote	$94,961	$45.65	3
   17	NBCUniversal	$94,859	$45.61	55
   18	Sony Pictures	$94,829	$45.59	5
   19	Levi Strauss & Co.	$94,722	$45.54	2
   20	Zapata Computing	$94,571	$45.47

4. Writing an assistant marketing manager job description

   An assistant marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an assistant marketing manager job description:

   Assistant marketing manager job description example

   Volt has partnered with a leading automotive manufacturer in Fountain Valley to help identify an Marketing, Assistant Manager of Media Strategy and Planning to start ASAP.
   
   In this role you will support the day to day management of all National Brand paid media against company marketing objectives to increase brand awareness, increase consideration, improve perception and drive leads.
   
   Assist in day-to-day National and Regional media oversight and managing lifestyle media partnerships for all Company marketing campaigns, model launches/reveals and brand/title sponsorships.
   
   Manage reliable and consistent media reporting with agency and internal team members to allow for quick and nimble media plan enhancements/optimizations due to ever-changing market trends and demands
   
   Collaborate with agency and vendors in developing and carrying out effective communication goals, focusing on In-market and Regional strategies and tactics in order to deliver on marketing business objectives, ensure delivery dates and deadlines are met, as well as prioritizing projects and timelines based on business needs
   
   Manage in-market/performance media by developing and implementing measured media plans with agency and vendors.
   
   Owns development of paid media reporting (weekly/monthly/quarterly/campaign wrap), optimizations, KPIs and utilizes effective data analysis and insights: competitive, marketing mix model allocations, targeting (first and third party)
   
   Coordinate with marketing stakeholders (i.e. Digital - social media/.com/CRM, Retail, PR, Brand, Experiential and Strategy teams) to ensure alignment and efficiency between content-development, earned media and paid media strategy across all tiers.
   
   Assist in the coordination of media ATBs (authorization-to-buy/estimate), invoicing, tracking billing cycles, and assist in the management of contracts and overall annual media budget
   
   Coordinate shared project materials across marketing teams, i.e. wrap reports, executive summaries, monthly activities
   
   Collaborate and effectively communicate all activities and status of all projects across all relevant internal departments, regions, field staff, agency and vendors.
   Escalate to appropriate managers when appropriate
   Maintain awareness of current and changing market trends, consumer attitudes and opinions.
   
   Pay rate is up to $45/hr. Position is temporary for 6 months but offers a foot in the door of a company with lots of growth potential and room to move into new roles. Hours are full time, will be mostly remote but may require times for you to go into the office as well as train onsite so local candidates only will be considered.
   To apply, submit resume today.

   Copy this example

   

5. Post your job

   There are a few common ways to find assistant marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your assistant marketing manager job on Zippia to find and attract quality assistant marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting assistant marketing managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new assistant marketing manager

   Once you have selected a candidate for the assistant marketing manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an assistant marketing manager?