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The differences between brand advocates and brand specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $32,434 average annual salary of a brand advocate.
The top three skills for a brand advocate include business plan, drive sales and product line. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Brand Advocate | Brand Specialist | |
| Yearly salary | $32,434 | $57,729 |
| Hourly rate | $15.59 | $27.75 |
| Growth rate | 19% | 19% |
| Number of jobs | 19,853 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 67% |
| Average age | 45 | 37 |
| Years of experience | - | 6 |
A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Brand advocates and brand specialists have different pay scales, as shown below.
| Brand Advocate | Brand Specialist | |
| Average salary | $32,434 | $57,729 |
| Salary range | Between $24,000 And $42,000 | Between $33,000 And $99,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Square |
| Best paying industry | - | - |
There are a few differences between a brand advocate and a brand specialist in terms of educational background:
| Brand Advocate | Brand Specialist | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand advocates' and brand specialists' demographics:
| Brand Advocate | Brand Specialist | |
| Average age | 45 | 37 |
| Gender ratio | Male, 60.0% Female, 40.0% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |