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Brand advocate vs event promoter

The differences between brand advocates and event promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event promoter has an average salary of $39,894, which is higher than the $32,434 average annual salary of a brand advocate.

The top three skills for a brand advocate include business plan, drive sales and product line. The most important skills for an event promoter are customer service, event logistics, and facebook.

Brand advocate vs event promoter overview

Brand AdvocateEvent Promoter
Yearly salary$32,434$39,894
Hourly rate$15.59$19.18
Growth rate19%18%
Number of jobs19,85313,455
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age4545
Years of experience--

What does a brand advocate do?

A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.

What does an event promoter do?

An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.

Brand advocate vs event promoter salary

Brand advocates and event promoters have different pay scales, as shown below.

Brand AdvocateEvent Promoter
Average salary$32,434$39,894
Salary rangeBetween $24,000 And $42,000Between $27,000 And $57,000
Highest paying City-El Dorado Hills, CA
Highest paying state-California
Best paying company-Entravision Communications
Best paying industry-Media

Differences between brand advocate and event promoter education

There are a few differences between a brand advocate and an event promoter in terms of educational background:

Brand AdvocateEvent Promoter
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common college--

Brand advocate vs event promoter demographics

Here are the differences between brand advocates' and event promoters' demographics:

Brand AdvocateEvent Promoter
Average age4545
Gender ratioMale, 60.0% Female, 40.0%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3%Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 18.8% Asian, 6.4% White, 50.9% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between brand advocate and event promoter duties and responsibilities

Brand advocate example responsibilities.

  • Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
  • Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
  • Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
  • Maintain adequate, well-organize inventories of POS materials need to support target account activities.
  • Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
  • Make sure that compliance are met for client according to POG for reset, remodel or setup of new store.

Event promoter example responsibilities.

  • Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
  • Proofread and type classified ads.
  • Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
  • Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
  • Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
  • Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.
  • Show more

Brand advocate vs event promoter skills

Common brand advocate skills
  • Business Plan, 31%
  • Drive Sales, 18%
  • Product Line, 12%
  • Retail Locations, 11%
  • Client Products, 11%
  • Product Placement, 5%
Common event promoter skills
  • Customer Service, 42%
  • Event Logistics, 16%
  • Facebook, 3%
  • Promotional Materials, 2%
  • Event Planning, 2%
  • On-Site Promotions, 2%