Brand advocate vs event representative

The differences between brand advocates and event representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event representative has an average salary of $39,675, which is higher than the $32,434 average annual salary of a brand advocate.

The top three skills for a brand advocate include business plan, drive sales and product line. The most important skills for an event representative are customer service, giveaways, and product awareness.

Brand advocate vs event representative overview

	Brand Advocate	Event Representative
Yearly salary	$32,434	$39,675
Hourly rate	$15.59	$19.07
Growth rate	19%	4%
Number of jobs	19,853	53,539
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 65%
Average age	45	45
Years of experience	-	-

What does a brand advocate do?

A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

Brand advocate vs event representative salary

Brand advocates and event representatives have different pay scales, as shown below.

	Brand Advocate	Event Representative
Average salary	$32,434	$39,675
Salary range	Between $24,000 And $42,000	Between $26,000 And $59,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Arizona
Best paying company	-	Virginia Eye Institute
Best paying industry	-	Professional

Differences between brand advocate and event representative education

There are a few differences between a brand advocate and an event representative in terms of educational background:

	Brand Advocate	Event Representative
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 65%
Most common major	Business	Business
Most common college	-	-

Brand advocate vs event representative demographics

Here are the differences between brand advocates' and event representatives' demographics:

	Brand Advocate	Event Representative
Average age	45	45
Gender ratio	Male, 60.0% Female, 40.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3%	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between brand advocate and event representative duties and responsibilities

Brand advocate example responsibilities.

Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
Maintain adequate, well-organize inventories of POS materials need to support target account activities.
Educate senior community regarding Medicare HMO product by appointments and group presentations resulting in excellent membership participation.
Make sure that compliance are met for client according to POG for reset, remodel or setup of new store.

Event representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
Verify medicaid waive eligibility for non-emergency transportation.
Verify medicaid waive eligibility for non-emergency transportation.

Brand advocate vs event representative skills

Common brand advocate skills

Business Plan, 31%
Drive Sales, 18%
Product Line, 12%
Retail Locations, 11%
Client Products, 11%
Product Placement, 5%

Common event representative skills

Customer Service, 30%
Giveaways, 9%
Product Awareness, 8%
VIP, 6%
Brand Awareness, 6%
Excellent Guest, 5%

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Zippia Careers
Sales Industry
Brand Advocate
Brand Advocate vs Event Representative

Updated January 8, 2025

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