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The differences between content strategists and content developers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and a content developer. Additionally, a content strategist has an average salary of $93,672, which is higher than the $72,030 average annual salary of a content developer.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a content developer are content development, digital marketing, and subject matter experts.
| Content Strategist | Content Developer | |
| Yearly salary | $93,672 | $72,030 |
| Hourly rate | $45.03 | $34.63 |
| Growth rate | 13% | 13% |
| Number of jobs | 14,660 | 82,250 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.
Content strategists and content developers have different pay scales, as shown below.
| Content Strategist | Content Developer | |
| Average salary | $93,672 | $72,030 |
| Salary range | Between $67,000 And $129,000 | Between $51,000 And $101,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | |
| Best paying industry | Technology | Internet |
There are a few differences between a content strategist and a content developer in terms of educational background:
| Content Strategist | Content Developer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | English | English |
| Most common college | Northwestern University | Massachusetts Institute of Technology |
Here are the differences between content strategists' and content developers' demographics:
| Content Strategist | Content Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 51.3% Female, 48.7% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |