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The differences between content strategists and content editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and a content editor. Additionally, a content strategist has an average salary of $93,672, which is higher than the $61,694 average annual salary of a content editor.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a content editor are digital content, web content, and digital marketing.
| Content Strategist | Content Editor | |
| Yearly salary | $93,672 | $61,694 |
| Hourly rate | $45.03 | $29.66 |
| Growth rate | 13% | -5% |
| Number of jobs | 14,660 | 18,586 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 44 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.
Content strategists and content editors have different pay scales, as shown below.
| Content Strategist | Content Editor | |
| Average salary | $93,672 | $61,694 |
| Salary range | Between $67,000 And $129,000 | Between $41,000 And $91,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a content strategist and a content editor in terms of educational background:
| Content Strategist | Content Editor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | English | English |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between content strategists' and content editors' demographics:
| Content Strategist | Content Editor | |
| Average age | 37 | 44 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.5% Unknown, 4.6% Hispanic or Latino, 8.0% Asian, 7.1% White, 76.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 9% | 12% |