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The differences between content strategists and editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and an editor. Additionally, a content strategist has an average salary of $93,672, which is higher than the $52,107 average annual salary of an editor.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for an editor are web content, video content, and SEO.
| Content Strategist | Editor | |
| Yearly salary | $93,672 | $52,107 |
| Hourly rate | $45.03 | $25.05 |
| Growth rate | 13% | -5% |
| Number of jobs | 14,660 | 15,115 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 37 | 44 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.
Content strategists and editors have different pay scales, as shown below.
| Content Strategist | Editor | |
| Average salary | $93,672 | $52,107 |
| Salary range | Between $67,000 And $129,000 | Between $34,000 And $78,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New York |
| Best paying company | Meta | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a content strategist and an editor in terms of educational background:
| Content Strategist | Editor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | English | English |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between content strategists' and editors' demographics:
| Content Strategist | Editor | |
| Average age | 37 | 44 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 46.4% Female, 53.6% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.6% Unknown, 4.6% Hispanic or Latino, 8.2% Asian, 7.3% White, 76.0% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 9% | 12% |