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The differences between content strategists and interactive developers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and an interactive developer. Additionally, a content strategist has an average salary of $93,672, which is higher than the $89,875 average annual salary of an interactive developer.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for an interactive developer are UI, javascript, and user interface.
| Content Strategist | Interactive Developer | |
| Yearly salary | $93,672 | $89,875 |
| Hourly rate | $45.03 | $43.21 |
| Growth rate | 13% | 13% |
| Number of jobs | 14,660 | 169,948 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Interactive developers are considered as the new software engineer breed. They function as a part programmer, part audio/video editor, and part designer interested in 3D technologies. Their responsibilities include developing and creating a website, searching for a site, and programming languages. It is expected from them to work with the other UX team members like developers, engineers, and researchers. They are equipped with skills in creating animations, Javascript, and other technologies based on the web.
Content strategists and interactive developers have different pay scales, as shown below.
| Content Strategist | Interactive Developer | |
| Average salary | $93,672 | $89,875 |
| Salary range | Between $67,000 And $129,000 | Between $69,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between a content strategist and an interactive developer in terms of educational background:
| Content Strategist | Interactive Developer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | English | Computer Science |
| Most common college | Northwestern University | - |
Here are the differences between content strategists' and interactive developers' demographics:
| Content Strategist | Interactive Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 69.7% Female, 30.3% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.4% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 15.8% White, 58.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |