Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content strategists and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $60,652 average annual salary of a junior copywriter.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.
| Content Strategist | Junior Copywriter | |
| Yearly salary | $93,672 | $60,652 |
| Hourly rate | $45.03 | $29.16 |
| Growth rate | 13% | 4% |
| Number of jobs | 14,660 | 12,091 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 85% |
| Average age | 37 | 42 |
| Years of experience | 4 | 2 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Content strategists and junior copywriters have different pay scales, as shown below.
| Content Strategist | Junior Copywriter | |
| Average salary | $93,672 | $60,652 |
| Salary range | Between $67,000 And $129,000 | Between $39,000 And $92,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Professional |
There are a few differences between a content strategist and a junior copywriter in terms of educational background:
| Content Strategist | Junior Copywriter | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 85% |
| Most common major | English | English |
| Most common college | Northwestern University | Massachusetts Institute of Technology |
Here are the differences between content strategists' and junior copywriters' demographics:
| Content Strategist | Junior Copywriter | |
| Average age | 37 | 42 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 16% |