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The differences between content strategists and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content strategist, becoming a web content manager takes usually requires 8-10 years. Additionally, a content strategist has an average salary of $93,672, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a web content manager are web content, content management system, and wordpress.
| Content Strategist | Web Content Manager | |
| Yearly salary | $93,672 | $74,186 |
| Hourly rate | $45.03 | $35.67 |
| Growth rate | 13% | 10% |
| Number of jobs | 14,660 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Content strategists and web content managers have different pay scales, as shown below.
| Content Strategist | Web Content Manager | |
| Average salary | $93,672 | $74,186 |
| Salary range | Between $67,000 And $129,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a content strategist and a web content manager in terms of educational background:
| Content Strategist | Web Content Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | English | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content strategists' and web content managers' demographics:
| Content Strategist | Web Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |