Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content strategists and webmasters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content strategist and a webmaster. Additionally, a content strategist has an average salary of $93,672, which is higher than the $62,413 average annual salary of a webmaster.
The top three skills for a content strategist include content strategy, digital marketing and digital content. The most important skills for a webmaster are HTML, CSS, and wordpress.
| Content Strategist | Webmaster | |
| Yearly salary | $93,672 | $62,413 |
| Hourly rate | $45.03 | $30.01 |
| Growth rate | 13% | 13% |
| Number of jobs | 14,660 | 20,084 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers. They update the features and designs of the system, ensuring the security of the users upon navigation. A webmaster must have excellent knowledge of the technology industry, as well as systems programming, especially on server configuration, improving speed and capacity, and troubleshoot broken links to provide the best user experience.
Content strategists and webmasters have different pay scales, as shown below.
| Content Strategist | Webmaster | |
| Average salary | $93,672 | $62,413 |
| Salary range | Between $67,000 And $129,000 | Between $44,000 And $87,000 |
| Highest paying City | San Francisco, CA | Palo Alto, CA |
| Highest paying state | California | California |
| Best paying company | Meta | VMware |
| Best paying industry | Technology | Professional |
There are a few differences between a content strategist and a webmaster in terms of educational background:
| Content Strategist | Webmaster | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Most common major | English | Computer Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between content strategists' and webmasters' demographics:
| Content Strategist | Webmaster | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.6% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.8% Unknown, 6.6% Hispanic or Latino, 12.7% Asian, 13.5% White, 59.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |