How to hire a digital content manager

How to hire a digital content manager, step by step

Here's a step-by-step digital content manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital content manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital content manager
• Step 8: Go through the hiring process checklist

What does a digital content manager do?

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1. Identify your hiring needs

   Before you start hiring a digital content manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A digital content manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital content managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of digital content manager salaries for various roles:

   Type of Digital Content Manager	Description	Hourly rate
   Digital Content Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$23-51
   Social Media Strategist	A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company... Show more	$19-45
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Content
   • Digital Marketing
   • Project Management
   • WordPress
   • Google Analytics
   • Web Content
   • HTML
   • Digital Platforms
   • Content Strategy
   • Content Creation
   • B Testing
   • Facebook
   • CSS
   • Video Content

   Check all skills

   Responsibilities:

   • Manage search engine optimization (SEO) activities in an effort to drive traffic and achieve higher sales.
   • Assess, procure and lead companywide roll out of new CRM program.
   • Manage, integrate, implement major facets of several site migrations from WorldNow and WordPress CMS platforms.
   • Manage creation of micro website platform on WordPress for independent publishing initiative.
   • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
   • Apply HTML coding to enhance product copy.

   More digital content manager duties

3. Make a budget

   Including a salary range in the digital content manager job description is a good way to get more applicants. A digital content manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a digital content manager in Colorado may be lower than in California, and an entry-level engineer typically earns less than a senior-level digital content manager. Additionally, a digital content manager with lots of experience in the field may command a higher salary as a result.

   Average digital content manager salary

   $72,207yearly

   $34.71 hourly rate

   ---

   Entry-level digital content manager salary

   $48,000 yearly salary

   Updated December 16, 2025

   Average digital content manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$101,825	$49
   2	Massachusetts	$87,537	$42
   3	New Jersey	$78,364	$38
   4	South Carolina	$75,632	$36
   5	Pennsylvania	$74,129	$36
   6	Delaware	$72,301	$35
   7	North Carolina	$70,658	$34
   8	Maryland	$70,270	$34
   9	Illinois	$70,156	$34
   10	Arizona	$69,608	$33
   11	West Virginia	$69,208	$33
   12	New York	$68,920	$33
   13	Virginia	$68,453	$33
   14	District of Columbia	$67,786	$33
   15	Georgia	$67,177	$32
   16	Ohio	$66,698	$32
   17	Texas	$65,809	$32
   18	Indiana	$64,771	$31
   19	Mississippi	$64,200	$31
   20	Minnesota	$63,863	$31

   Average digital content manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Microsoft	$145,159	$69.79	49
   2	Apple	$134,802	$64.81	21
   3	Hitachi Vantara	$118,735	$57.08
   4	Amazon	$116,131	$55.83	174
   5	Ernst & Young	$112,743	$54.20	743
   6	Black & Veatch	$101,483	$48.79	12
   7	BD	$101,417	$48.76	2
   8	RSM US	$101,399	$48.75	101
   9	Mattel	$100,011	$48.08	1
   10	General Electric	$99,522	$47.85	14
   11	Fox News	$97,647	$46.95
   12	Deloitte	$96,899	$46.59	850
   13	Autodesk	$96,349	$46.32	20
   14	NTT Data International L.L.C.	$95,329	$45.83	50
   15	Zensar Technologies	$93,679	$45.04
   16	HSBC Bank	$92,671	$44.55
   17	Church & Dwight Co.	$91,330	$43.91
   18	TD Bank	$90,211	$43.37	24
   19	Sharp Decisions	$89,291	$42.93
   20	Rotary International	$88,794	$42.69	4

4. Writing a digital content manager job description

   A digital content manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a digital content manager job description:

   Digital content manager job description example

   Job Title
   Digital Content & Training Manager
   
   Position Overview
   Position Overview:
   The Shaw Flooring Network digital content and training manager works within the member engagement team and is responsible for the development and distribution of digital content and training through the SFN member network to drive awareness and retention of business solutions. This role focuses on making it easier for members to do more business by knowing what is available through membership and how to engage with the various solutions offered.
   
   Primary Responsibilities:
   Identify growth opportunities for Shaw Flooring Network-specific programs, benefits, and events within the Network and work diligently with the appropriate subject matter experts to spread awareness and ensure timely continuation of project/opportunity deliverables.Partner cross-functionally with key stakeholders (including business partners and the member engagement team) Provide visibility, tracking and milestones for major initiatives which highlight progress and represent the impact on business outcomes.Manage and lead RSA communication Execute digital efforts including podcast, virtual training, and videos Monitor and manage member social platforms (help members execute fb live sessions) Advise SFN leadership on social activity and sentiment across platforms Lead and Direct SFN social presence and messaging Manage training events from early planning and development to final execution through communication, coordination, and follow-up Facilitate special room configurations, arranging any special needs such as AV equipment, etc.Personally manage and troubleshoot onsite problems seamlessly and effectively with the least amount of disruption to the meeting/event and stakeholder Manage assets that support events such as save the dates, invitations, agendas, place cards, menus, event programs, signage, hospitality room-drops and thank you letters for attendance Track attendance, registration, chat reports, and attendee satisfaction for events. Seek feedback and effectively manage responses to events after the event has occurred through measuring responses and offering suggestions for improvements to the next event Maintain content and events on both the training and social calendars, including scheduling and troubleshooting Communicate directly and efficiently with RSA newsletter contributors and business partners in a timely manner Develop relationships and provide contact support with customers on social channels Personally manage and execute giveaways and member engagement on social channels, email, and training platforms Drive media content planning process through ideation, brainstorming, and suggesting new content including one-pagers, presentation templates, backdrops, and video Innovate traditional training methods, leveraging new technology tests, quizzes, incentive-based learning, etc. to drive retention and application of knowledge
   
   Core Competencies:
   Execute Action PlanDeliver Compelling CommunicationsInitiate ActionBuild Customer SatisfactionInfluence Others
   
   Qualifications:
   Detail oriented Demonstrable ability for flexibility and adaptability Ability to effectively multi-task Ability to effectively work on a team, as well as work well with individuals, plus work well independently Self-motivated Critical and creative thinking4-year degree or relevant work experience required Must be able to learn new systems and communication platforms Social media content development preferred
   
   Work Shift
   8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
   
   Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

   Copy this example

   

5. Post your job

   To find digital content managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any digital content managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level digital content managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your digital content manager job on Zippia to find and recruit digital content manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit digital content managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital content manager

   Once you've selected the best digital content manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new digital content manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a digital content manager?