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Digital designer vs art director

The differences between digital designers and art directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital designer, becoming an art director takes usually requires 4-6 years. Additionally, an art director has an average salary of $88,367, which is higher than the $72,987 average annual salary of a digital designer.

The top three skills for a digital designer include sketch, digital marketing and graphic design. The most important skills for an art director are graphic design, art direction, and creative concepts.

Digital designer vs art director overview

Digital DesignerArt Director
Yearly salary$72,987$88,367
Hourly rate$35.09$42.48
Growth rate3%4%
Number of jobs61,10911,472
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3840
Years of experience126

What does a digital designer do?

A digital designer is an individual who is responsible for creating digital assets for multimedia and graphic projects that can include mobile applications, video games, and interactive displays. Digital designers must collaborate with project managers, design teams, and content experts to interpret the team's concepts into a design that will deliver an effective user experience. They must be experts in using computer software and applications to create digital designs and convert data to a graphical interface such as HTML, CSS, and JavaScript. Digital designers must also have a bachelor's degree in graphic design or fine arts.

What does an art director do?

An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.

Digital designer vs art director salary

Digital designers and art directors have different pay scales, as shown below.

Digital DesignerArt Director
Average salary$72,987$88,367
Salary rangeBetween $46,000 And $114,000Between $57,000 And $135,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyLyftThe Walt Disney Company
Best paying industryAutomotiveTechnology

Differences between digital designer and art director education

There are a few differences between a digital designer and an art director in terms of educational background:

Digital DesignerArt Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaHarvard University

Digital designer vs art director demographics

Here are the differences between digital designers' and art directors' demographics:

Digital DesignerArt Director
Average age3840
Gender ratioMale, 60.0% Female, 40.0%Male, 57.4% Female, 42.6%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage13%11%

Differences between digital designer and art director duties and responsibilities

Digital designer example responsibilities.

  • Manage various clients and projects as a sole proprietor, specializing in creative design, animation, and illustration.
  • Use ASP.NET and XML to automate common workflow tasks due to extremely high volume of designs to be create.
  • Manage website redesign including copywriting and updating all website content.
  • Work in SharePoint, Dreamweaver, HTML5, CSS, wireframes, storyboards, and WordPress.
  • Create weekly HTML email campaigns to generate a marketing presence and drive traffic to their social media and web sites.
  • Make clickable prototypes using InVision.
  • Show more

Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
  • Show more

Digital designer vs art director skills

Common digital designer skills
  • Sketch, 12%
  • Digital Marketing, 7%
  • Graphic Design, 7%
  • Digital Design, 6%
  • Adobe Creative Suite, 5%
  • UI, 4%
Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%

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