Director, search marketing strategies vs director of strategy

The differences between directors, search marketing strategies and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director, search marketing strategies, becoming a director of strategy takes usually requires 8-10 years. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $112,940 average annual salary of a director, search marketing strategies.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a director of strategy are analytics, healthcare, and project management.

Director, search marketing strategies vs director of strategy overview

	Director, Search Marketing Strategies	Director Of Strategy
Yearly salary	$112,940	$145,870
Hourly rate	$54.30	$70.13
Growth rate	10%	10%
Number of jobs	74,336	65,254
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Average age	44	39
Years of experience	2	10

Director, search marketing strategies vs director of strategy salary

Directors, search marketing strategies and directors of strategy have different pay scales, as shown below.

	Director, Search Marketing Strategies	Director Of Strategy
Average salary	$112,940	$145,870
Salary range	Between $71,000 And $177,000	Between $107,000 And $198,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Media

Differences between director, search marketing strategies and director of strategy education

There are a few differences between a director, search marketing strategies and a director of strategy in terms of educational background:

	Director, Search Marketing Strategies	Director Of Strategy
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	SUNY at Binghamton	University of Georgia

Director, search marketing strategies vs director of strategy demographics

Here are the differences between directors, search marketing strategies' and directors of strategy' demographics:

	Director, Search Marketing Strategies	Director Of Strategy
Average age	44	39
Gender ratio	Male, 80.6% Female, 19.4%	Male, 66.2% Female, 33.8%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director, search marketing strategies and director of strategy duties and responsibilities

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Director, search marketing strategies vs director of strategy skills

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

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Director, Search Marketing Strategies
Director, Search Marketing Strategies vs Director Of Strategy

Updated January 8, 2025

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