Director, search marketing strategies vs social media strategist

The differences between directors, search marketing strategies and social media strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director, search marketing strategies and a social media strategist. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $62,339 average annual salary of a social media strategist.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a social media strategist are instagram, digital marketing, and twitter.

Director, search marketing strategies vs social media strategist overview

	Director, Search Marketing Strategies	Social Media Strategist
Yearly salary	$112,940	$62,339
Hourly rate	$54.30	$29.97
Growth rate	10%	10%
Number of jobs	74,336	43,791
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Average age	44	44
Years of experience	2	2

Director, search marketing strategies vs social media strategist salary

Directors, search marketing strategies and social media strategists have different pay scales, as shown below.

	Director, Search Marketing Strategies	Social Media Strategist
Average salary	$112,940	$62,339
Salary range	Between $71,000 And $177,000	Between $41,000 And $94,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Utah
Best paying company	-	Google
Best paying industry	-	Technology

Differences between director, search marketing strategies and social media strategist education

There are a few differences between a director, search marketing strategies and a social media strategist in terms of educational background:

	Director, Search Marketing Strategies	Social Media Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Most common major	Business	Communication
Most common college	SUNY at Binghamton	Northwestern University

Director, search marketing strategies vs social media strategist demographics

Here are the differences between directors, search marketing strategies' and social media strategists' demographics:

	Director, Search Marketing Strategies	Social Media Strategist
Average age	44	44
Gender ratio	Male, 80.6% Female, 19.4%	Male, 39.1% Female, 60.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between director, search marketing strategies and social media strategist duties and responsibilities

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Social media strategist example responsibilities.

Manage social media and content creation for Instagram account of 23k+ followers.
Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
Crowd source using Facebook, Google and LinkedIn ads.

Director, search marketing strategies vs social media strategist skills

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

Common social media strategist skills

Instagram, 7%
Digital Marketing, 7%
Twitter, 6%
Social Media Marketing, 6%
Social Platforms, 4%
Linkedin, 4%

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Director, Search Marketing Strategies
Director, Search Marketing Strategies vs Social Media Strategist

Updated January 8, 2025

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