Event representative vs event specialist

The differences between event representatives and event specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event specialist has an average salary of $41,294, which is higher than the $39,675 average annual salary of an event representative.

The top three skills for an event representative include customer service, giveaways and product awareness. The most important skills for an event specialist are brand awareness, product preparation, and product demonstrations.

Event representative vs event specialist overview

	Event Representative	Event Specialist
Yearly salary	$39,675	$41,294
Hourly rate	$19.07	$19.85
Growth rate	4%	18%
Number of jobs	53,539	12,130
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 45%
Average age	45	38
Years of experience	-	2

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

What does an event specialist do?

Events specialists, also known as events producers or event planners, have many roles and responsibilities. They establish event concepts, select venues, secure sponsorships, and handle logistics for events. Also, they plan and manage event timelines, coordinate technical aspects, and manage risks. Event specialists are also responsible for communicating with vendors, organizing marketing materials, and liaising with event speakers. To become an event specialist, one should need to meet several qualifications that include having a degree in marketing, hospitality, or public relations. Organization skills and experience in project management are also important.

Event representative vs event specialist salary

Event representatives and event specialists have different pay scales, as shown below.

	Event Representative	Event Specialist
Average salary	$39,675	$41,294
Salary range	Between $26,000 And $59,000	Between $26,000 And $63,000
Highest paying City	San Francisco, CA	New York, NY
Highest paying state	Arizona	New York
Best paying company	Virginia Eye Institute	Shearman & Sterling
Best paying industry	Professional	Technology

Differences between event representative and event specialist education

There are a few differences between an event representative and an event specialist in terms of educational background:

	Event Representative	Event Specialist
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 45%
Most common major	Business	Business
Most common college	-	San Diego State University

Event representative vs event specialist demographics

Here are the differences between event representatives' and event specialists' demographics:

	Event Representative	Event Specialist
Average age	45	38
Gender ratio	Male, 47.3% Female, 52.7%	Male, 30.9% Female, 69.1%
Race ratio	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%	Black or African American, 11.4% Unknown, 4.7% Hispanic or Latino, 16.4% Asian, 5.9% White, 61.4% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	16%

Differences between event representative and event specialist duties and responsibilities

Event representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
Verify medicaid waive eligibility for non-emergency transportation.
Verify medicaid waive eligibility for non-emergency transportation.

Event specialist example responsibilities.

Manage three key concierge brands with a high level of guest service and VIP attention.
Manage RSVP lists, checked-in attendees at events, and insure guest satisfaction at all times.
Build client pipeline by using SEO, Linkedin, Mattermarks, Angel.CO.
Establish streamline budget management process, enabling overall department to effectively tracking spending trend and ROI.
Post to Facebook and other media regarding up-coming event and/or event outcome.
Promote upcoming events and shows through marketing materials, emails and twitter.

Event representative vs event specialist skills

Common event representative skills

Customer Service, 30%
Giveaways, 9%
Product Awareness, 8%
VIP, 6%
Brand Awareness, 6%
Excellent Guest, 5%

Common event specialist skills

Brand Awareness, 51%
Product Preparation, 14%
Product Demonstrations, 5%
Food Preparation, 4%
Food Safety, 4%
Product Knowledge, 3%

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Sales Industry
Event Representative
Event Representative vs Event Specialist

Updated January 8, 2025

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