Event representative vs merchandising representative

The differences between event representatives and merchandising representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an event representative has an average salary of $39,675, which is higher than the $32,303 average annual salary of a merchandising representative.

The top three skills for an event representative include customer service, giveaways and product awareness. The most important skills for a merchandising representative are little supervision, store management, and plan-o-grams.

Event representative vs merchandising representative overview

	Event Representative	Merchandising Representative
Yearly salary	$39,675	$32,303
Hourly rate	$19.07	$15.53
Growth rate	4%	4%
Number of jobs	53,539	351,931
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 53%
Average age	45	47
Years of experience	-	4

What does an event representative do?

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

What does a merchandising representative do?

Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives. They must maintain store shelves and display products appropriately so that they can maximize the interest of customers and sales levels. Merchandising representatives must also analyze sales figures, the reactions of customers, and market trends to anticipate their product needs and plan product stock.

Event representative vs merchandising representative salary

Event representatives and merchandising representatives have different pay scales, as shown below.

	Event Representative	Merchandising Representative
Average salary	$39,675	$32,303
Salary range	Between $26,000 And $59,000	Between $25,000 And $40,000
Highest paying City	San Francisco, CA	Seattle, WA
Highest paying state	Arizona	Maine
Best paying company	Virginia Eye Institute	ECMD
Best paying industry	Professional	Manufacturing

Differences between event representative and merchandising representative education

There are a few differences between an event representative and a merchandising representative in terms of educational background:

	Event Representative	Merchandising Representative
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 53%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Event representative vs merchandising representative demographics

Here are the differences between event representatives' and merchandising representatives' demographics:

	Event Representative	Merchandising Representative
Average age	45	47
Gender ratio	Male, 47.3% Female, 52.7%	Male, 47.2% Female, 52.8%
Race ratio	Black or African American, 16.0% Unknown, 7.5% Hispanic or Latino, 17.5% Asian, 6.6% White, 52.1% American Indian and Alaska Native, 0.3%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between event representative and merchandising representative duties and responsibilities

Event representative example responsibilities.

Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
Verify medicaid waive eligibility for non-emergency transportation.
Verify medicaid waive eligibility for non-emergency transportation.

Merchandising representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Update POS promotional materials such as cardboard temporary decorative displays.
Coordinate and administer jewelry entries for industry awards and advertisements in national fashion magazines.
Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
Place IRC on assign products for promotional sales.
Increase sales by installing displays and instant rebate coupons (IRC).

Event representative vs merchandising representative skills

Common event representative skills

Customer Service, 30%
Giveaways, 9%
Product Awareness, 8%
VIP, 6%
Brand Awareness, 6%
Excellent Guest, 5%

Common merchandising representative skills

Little Supervision, 24%
Store Management, 23%
Plan-O-Grams, 13%
Customer Service, 9%
Product Knowledge, 6%
Working Independently, 5%

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Event Representative
Event Representative vs Merchandising Representative

Updated January 8, 2025

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