FrontLine Marketing CEO and leadership

Rachelle Franklin is a seasoned marketing executive, with a proven record of leading and executing global brand strategy, advertising, and integrated marketing programs, excelling at both the art and the science of marketing. The more complex, ambiguous, and misdirected a situation is, the higher the probability that Rachelle will bring the necessary clarity to it, chart a trajectory of success and move business forward. For 20 years, she served in senior marketing leadership roles with notable companies such as Motorola, Office Depot and Cable and Wireless. Rachelle “off-ramped” the corporate track, becoming an entrepreneur and CEO of Frontline Marketing & Promotions. Over the past 14 years she has brought her expertise to Fortune 500 clients who are leaders in their industries such as: ADT, Amazon, AutoNation, Best Buy, Dolby, Florida Power & Light, Pernod Ricard, Plantronics/Poly, Staples, NETGEAR, Microsoft and Walmart. Her passion and desire to stay on the cutting edge of technology and fully participate in the Innovation Economy led her to pursue tech start-up advising. In addition to serving big clients, she acted as the COO of AMP Global, an Africa and US-based tech and entertainment start-up, and advises local businesses through Florida Atlantic University’s (FAU) Tech Runway program and the Small Business Development Council (SBDC) at FAU.

Specialties: Strategic Business Planning, Branding Strategy, Integrated Marketing Planning & Execution, Organizational Design & Development, Compensation Analysis, Technology Start-up Advising, Executive Coaching.