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Interactive art director vs art director

The differences between interactive art directors and art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive art director and an art director. Additionally, an interactive art director has an average salary of $90,392, which is higher than the $88,367 average annual salary of an art director.

The top three skills for an interactive art director include develop user, UI and visual design. The most important skills for an art director are graphic design, art direction, and creative concepts.

Interactive art director vs art director overview

Interactive Art DirectorArt Director
Yearly salary$90,392$88,367
Hourly rate$43.46$42.48
Growth rate4%4%
Number of jobs11,59811,472
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 75%
Average age4040
Years of experience66

What does an interactive art director do?

An interactive art director oversees the design, development, and research of web-based products to promote a business' management and marketing. They are responsible for the project's overall look, which usually involves leading graphic designers and web developers to create and produce a variety of interactive products. An interactive art director manages a website, widgets on different social media platforms, or mobile applications. They collaborate with other professionals like digital marketers and product managers and outline a goal for the project.

What does an art director do?

An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.

Interactive art director vs art director salary

Interactive art directors and art directors have different pay scales, as shown below.

Interactive Art DirectorArt Director
Average salary$90,392$88,367
Salary rangeBetween $58,000 And $140,000Between $57,000 And $135,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyAppleThe Walt Disney Company
Best paying industryPharmaceuticalTechnology

Differences between interactive art director and art director education

There are a few differences between an interactive art director and an art director in terms of educational background:

Interactive Art DirectorArt Director
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Interactive art director vs art director demographics

Here are the differences between interactive art directors' and art directors' demographics:

Interactive Art DirectorArt Director
Average age4040
Gender ratioMale, 75.6% Female, 24.4%Male, 57.4% Female, 42.6%
Race ratioBlack or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6%Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between interactive art director and art director duties and responsibilities

Interactive art director example responsibilities.

  • Lead requirements definition with card sorting, user and stakeholder interviews, contextual inquiry, paper prototyping, and heuristics.
  • Develop front-end code including XHTML, PHP, JavaScript and CSS.
  • Involve in UX design and interaction as well basic HTML coding.
  • Facilitate sales teams by creating interactive presentations on CD-ROM and HTML email campaigns.
  • Champion innovation technologically including responsive UI
  • Champion innovation technologically including responsive UI

Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
  • Show more

Interactive art director vs art director skills

Common interactive art director skills
  • Develop User, 42%
  • UI, 7%
  • Visual Design, 5%
  • Art Direction, 4%
  • Creative Solutions, 3%
  • HTML, 3%
Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%

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