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The differences between interactive art directors and art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive art director and an art director. Additionally, an interactive art director has an average salary of $90,392, which is higher than the $88,367 average annual salary of an art director.
The top three skills for an interactive art director include develop user, UI and visual design. The most important skills for an art director are graphic design, art direction, and creative concepts.
| Interactive Art Director | Art Director | |
| Yearly salary | $90,392 | $88,367 |
| Hourly rate | $43.46 | $42.48 |
| Growth rate | 4% | 4% |
| Number of jobs | 11,598 | 11,472 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 40 | 40 |
| Years of experience | 6 | 6 |
An interactive art director oversees the design, development, and research of web-based products to promote a business' management and marketing. They are responsible for the project's overall look, which usually involves leading graphic designers and web developers to create and produce a variety of interactive products. An interactive art director manages a website, widgets on different social media platforms, or mobile applications. They collaborate with other professionals like digital marketers and product managers and outline a goal for the project.
An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.
Interactive art directors and art directors have different pay scales, as shown below.
| Interactive Art Director | Art Director | |
| Average salary | $90,392 | $88,367 |
| Salary range | Between $58,000 And $140,000 | Between $57,000 And $135,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Apple | The Walt Disney Company |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an interactive art director and an art director in terms of educational background:
| Interactive Art Director | Art Director | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | Harvard University | Harvard University |
Here are the differences between interactive art directors' and art directors' demographics:
| Interactive Art Director | Art Director | |
| Average age | 40 | 40 |
| Gender ratio | Male, 75.6% Female, 24.4% | Male, 57.4% Female, 42.6% |
| Race ratio | Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6% | Black or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 11% | 11% |