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Interactive art director vs freelance art director

The differences between interactive art directors and freelance art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an interactive art director and a freelance art director. Additionally, an interactive art director has an average salary of $90,392, which is higher than the $85,453 average annual salary of a freelance art director.

The top three skills for an interactive art director include develop user, UI and visual design. The most important skills for a freelance art director are photography, strong work ethic, and creative development.

Interactive art director vs freelance art director overview

Interactive Art DirectorFreelance Art Director
Yearly salary$90,392$85,453
Hourly rate$43.46$41.08
Growth rate4%4%
Number of jobs11,5989,215
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Average age4040
Years of experience66

What does an interactive art director do?

An interactive art director oversees the design, development, and research of web-based products to promote a business' management and marketing. They are responsible for the project's overall look, which usually involves leading graphic designers and web developers to create and produce a variety of interactive products. An interactive art director manages a website, widgets on different social media platforms, or mobile applications. They collaborate with other professionals like digital marketers and product managers and outline a goal for the project.

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

Interactive art director vs freelance art director salary

Interactive art directors and freelance art directors have different pay scales, as shown below.

Interactive Art DirectorFreelance Art Director
Average salary$90,392$85,453
Salary rangeBetween $58,000 And $140,000Between $51,000 And $142,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyApple-
Best paying industryPharmaceutical-

Differences between interactive art director and freelance art director education

There are a few differences between an interactive art director and a freelance art director in terms of educational background:

Interactive Art DirectorFreelance Art Director
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Interactive art director vs freelance art director demographics

Here are the differences between interactive art directors' and freelance art directors' demographics:

Interactive Art DirectorFreelance Art Director
Average age4040
Gender ratioMale, 75.6% Female, 24.4%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.4% American Indian and Alaska Native, 0.6%Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between interactive art director and freelance art director duties and responsibilities

Interactive art director example responsibilities.

  • Lead requirements definition with card sorting, user and stakeholder interviews, contextual inquiry, paper prototyping, and heuristics.
  • Develop front-end code including XHTML, PHP, JavaScript and CSS.
  • Involve in UX design and interaction as well basic HTML coding.
  • Facilitate sales teams by creating interactive presentations on CD-ROM and HTML email campaigns.
  • Champion innovation technologically including responsive UI
  • Champion innovation technologically including responsive UI

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Interactive art director vs freelance art director skills

Common interactive art director skills
  • Develop User, 42%
  • UI, 7%
  • Visual Design, 5%
  • Art Direction, 4%
  • Creative Solutions, 3%
  • HTML, 3%
Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%

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