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Lead graphic designer vs graphic designer, marketing

The differences between lead graphic designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a lead graphic designer and a graphic designer, marketing. Additionally, a lead graphic designer has an average salary of $76,009, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a lead graphic designer include adobe photoshop, graphic design and design concepts. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Lead graphic designer vs graphic designer, marketing overview

Lead Graphic DesignerGraphic Designer, Marketing
Yearly salary$76,009$48,763
Hourly rate$36.54$23.44
Growth rate3%3%
Number of jobs46,260115,113
Job satisfaction5-
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a lead graphic designer do?

A lead graphic designer is responsible for creating, designing, and updating the company's visual aspects. The lead graphic designer works closely with the branding department alongside the advertising and marketing team. It is essential for the lead graphic designer must be creative, willing to think outside the box, and brave to dare novel ideas. The lead graphic designer is also responsible for leading the creative department in accomplishing assigned tasks from management.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Lead graphic designer vs graphic designer, marketing salary

Lead graphic designers and graphic designers, marketing have different pay scales, as shown below.

Lead Graphic DesignerGraphic Designer, Marketing
Average salary$76,009$48,763
Salary rangeBetween $44,000 And $131,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyNetflixApple
Best paying industryTechnologyTechnology

Differences between lead graphic designer and graphic designer, marketing education

There are a few differences between a lead graphic designer and a graphic designer, marketing in terms of educational background:

Lead Graphic DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead graphic designer vs graphic designer, marketing demographics

Here are the differences between lead graphic designers' and graphic designers, marketing' demographics:

Lead Graphic DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 61.8% Female, 38.2%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between lead graphic designer and graphic designer, marketing duties and responsibilities

Lead graphic designer example responsibilities.

  • Manage website redesign including copywriting and updating all website content.
  • Web projects (website design, HTML web updates and email marketing design and code).
  • Create all PowerPoint, marketing and print materials; including but not limit to trade-show booth, and give-a-ways.
  • Design and supervise production of all artwork for print apparel.
  • Create all social media presence including twitter, Facebook, Tumblr and Blogspot.
  • Format HTML graphics for e-blasts, web banners, e-marketing tools, web publishing platforms.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Lead graphic designer vs graphic designer, marketing skills

Common lead graphic designer skills
  • Adobe Photoshop, 7%
  • Graphic Design, 7%
  • Design Concepts, 7%
  • Adobe Illustrator, 5%
  • Adobe Creative Suite, 5%
  • Project Management, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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