How to hire a manager of digital media

How to hire a manager of digital media, step by step

Here's a step-by-step manager of digital media hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a manager of digital media job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new manager of digital media
• Step 8: Go through the hiring process checklist

What does a manager of digital media do?

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1. Identify your hiring needs

   Before you post your manager of digital media job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a manager of digital media for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect manager of digital media also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of managers of digital media.

   Type of Manager Of Digital Media	Description	Hourly rate
   Manager Of Digital Media	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$27-57
   Marketing Account Manager	A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones... Show more	$24-43
   Marketing Program Manager	The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends... Show more	$30-55

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Facebook
   • Instagram
   • Twitter
   • SEM
   • KPIs
   • Social Platforms
   • Media Management
   • Google Adwords
   • Web Content
   • Media Planning
   • Project Management
   • Campaign Performance

   Check all skills

   Responsibilities:

   • Integrate SEO and PPC campaigns to generate leads and site traffic.
   • Manage the organization's social media accounts cloud marketing solution (HootSuite).
   • Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
   • Manage an internal development and QA staff with on-going freelance/contractor support.
   • Manage strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
   • Manage company website including photography of all images, update images and information as necessary.

   More manager of digital media duties

3. Make a budget

   Including a salary range in the manager of digital media job description is a good way to get more applicants. A manager of digital media salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a manager of digital media in Kansas may be lower than in California, and an entry-level engineer typically earns less than a senior-level manager of digital media. Additionally, a manager of digital media with lots of experience in the field may command a higher salary as a result.

   Average manager of digital media salary

   $83,367yearly

   $40.08 hourly rate

   ---

   Entry-level manager of digital media salary

   $58,000 yearly salary

   Updated December 5, 2025

   Average manager of digital media salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$124,113	$60
   2	New Jersey	$94,782	$46
   3	Washington	$91,424	$44
   4	New York	$90,436	$43
   5	Virginia	$86,609	$42
   6	Illinois	$86,225	$41
   7	Arizona	$85,271	$41
   8	Pennsylvania	$84,968	$41
   9	Maryland	$83,272	$40
   10	Ohio	$82,410	$40
   11	Texas	$80,443	$39
   12	West Virginia	$79,982	$38
   13	North Carolina	$77,167	$37
   14	Iowa	$75,492	$36
   15	Florida	$75,286	$36
   16	Colorado	$74,673	$36
   17	District of Columbia	$74,051	$36
   18	Minnesota	$73,549	$35
   19	Massachusetts	$70,130	$34
   20	Indiana	$68,734	$33

   Average manager of digital media salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$153,704	$73.90	634
   2	Amazon	$130,371	$62.68	380
   3	FireEye	$124,035	$59.63
   4	J.P. Morgan	$123,523	$59.39
   5	Bayer	$121,613	$58.47	16
   6	Vicarious	$121,131	$58.24
   7	Adobe	$121,096	$58.22	56
   8	AbbVie	$117,943	$56.70	24
   9	Gillette	$117,174	$56.33
   10	PerkinElmer	$116,366	$55.95	2
   11	Expedia Group	$115,834	$55.69	49
   12	Edelman Financial Engines	$115,532	$55.54	1
   13	Johnson & Johnson	$115,110	$55.34	20
   14	JPMorgan Chase & Co.	$114,232	$54.92	97
   15	Mandiant	$113,457	$54.55
   16	Accenture	$113,429	$54.53	275
   17	Procore Technologies	$112,403	$54.04
   18	MFS Investment Management	$105,710	$50.82	1
   19	Dolls Kill	$105,039	$50.50	1
   20	Walmart	$105,032	$50.50	162

4. Writing a manager of digital media job description

   A job description for a manager of digital media role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a manager of digital media job description:

   Manager of digital media job description example

   This position ensures the overall business objectives for the evolving digital marketing strategy for the Lending Experience Unit are achieved.
   
   This work involves alignment of marketing, brand, legal, and compliance in addition to the enterprise goals to place digital products in the hands of consumers and customers.
   Job Responsibilities:
   Champion the Credit Union Member/Consumer Experience.Advocate for the evolution of our products and service delivery through digital distribution channels.Actively and proactively participate in the creation, development, and evolution of digital strategy and roadmap to build critical capabilities that enable the digital distribution of our products.Manage a diverse set of marketing tactics including earned Affiliate ad placement, content, trigger and paid media.Work collaboratively with enterprise digital media, agencies, and other key business partners.Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.Understand the Credit Union Lending Ecosystem and how to create a robust Affiliate (earned) media plan.Partner with leaders to create the digital strategies that ensure alignment to business strategies. Coordinates with initiative owners to achieve the integrated business plan for the line of business, area owner or product line. Understand the changing landscape of digital media.Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.
   
   Job Requirements:
   Bachelor's degree in business, finance, or related field.7+ years of experience within a digital program such as digital media, web development, user experience or product management.B2B2C business model experience preferred.Experience growing affinity marketing programs preferred.Demonstrated ability to assess risk, create, execute, measure, and manage diverse media programs Deep understanding of customer-centric product practices.Foster collaboration and is a clear, concise, and compelling communicator.Ability to Influence technical and marketing peers, and exercise upward influence upward to bring momentum to new initiatives.Detail-oriented; ability to multitask and prioritize projects.Demonstrated success with problem-solving and innovation.
   
   #LI-CH
   #LI-Remote
   
   Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
   
   Base Salary Range:
   $93,500.00 - $140,300.00
   
   CUNA Mutual Group's insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.
   
   Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right manager of digital media for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your manager of digital media job on Zippia to find and attract quality manager of digital media candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting managers of digital media requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new manager of digital media

   Once you have selected a candidate for the manager of digital media position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a manager of digital media?