Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Market research associate salary
Average market research associate salary
$99,880
Understanding Market Research Associate Salaries
The role of a Market Research Associate involves gathering and analyzing data to help businesses understand market conditions and consumer behavior. As of October 2025, the average salary for this position stands at $99,880 annually or approximately $48 per hour. However, salaries can differ considerably depending on factors such as geographic location, years of experience, and specific industry.
Salary Insights by State
Market Research Associates in states like California and New York typically enjoy higher salaries, reflecting the demand for skilled professionals in these regions. Additionally, those with advanced degrees or specialized skills may command higher compensation. For example, entry-level positions may start around $60,000, while experienced associates can earn upwards of $120,000 annually.
Career Opportunities
In the evolving landscape of market research, opportunities abound. Positions can range from working with large corporations and marketing firms to roles in non-profit organizations. The potential for advancement is significant, with many Associates moving into managerial roles or specialized areas such as data analysis or strategic planning.
Let Zippia find your next market research associate job
Let Zippia find your next market research associate job
Where can a Market Research Associate earn more?
Market research associate salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market research associate | $62,700 | $30.13 |
| Mid-level market research associate | $106,000 | $50.88 |
| Senior-level market research associate | $173,000 | $83.33 |
Market research associate salary estimates from across the web
Average market research associate salary by state
The highest-paying states for market research associates are New Jersey, Delaware, and New York. The lowest average market research associate salary states are Kentucky, Wyoming, and Nebraska.
- State view
- County view
Highest paying states for market research associates
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $125,195 | $60.19 |
| 2 | Delaware | $119,220 | $57.32 |
| 3 | Rhode Island | $97,473 | $46.86 |
| 4 | New Hampshire | $99,556 | $47.86 |
| 5 | Connecticut | $107,481 | $51.67 |
| 6 | Vermont | $88,447 | $42.52 |
| 7 | District of Columbia | $94,396 | $45.38 |
| 8 | Maine | $93,631 | $45.01 |
| 9 | New York | $110,813 | $53.28 |
| 10 | Minnesota | $83,920 | $40.35 |
| 11 | Oregon | $82,667 | $39.74 |
| 12 | Michigan | $80,844 | $38.87 |
| 13 | Washington | $92,313 | $44.38 |
| 14 | North Carolina | $78,886 | $37.93 |
| 15 | Texas | $77,437 | $37.23 |
| 16 | Pennsylvania | $77,085 | $37.06 |
| 17 | Wisconsin | $80,227 | $38.57 |
| 18 | Ohio | $76,491 | $36.77 |
| 19 | Illinois | $76,111 | $36.59 |
| 20 | Virginia | $79,622 | $38.28 |
| 21 | South Dakota | $72,570 | $34.89 |
| 22 | Massachusetts | $81,420 | $39.14 |
| 23 | Alabama | $76,420 | $36.74 |
| 24 | West Virginia | $74,456 | $35.80 |
| 25 | Georgia | $73,495 | $35.33 |
| 26 | Maryland | $84,648 | $40.70 |
| 27 | California | $70,236 | $33.77 |
| 28 | Montana | $73,038 | $35.11 |
| 29 | North Dakota | $74,168 | $35.66 |
| 30 | South Carolina | $74,913 | $36.02 |
| 31 | Arkansas | $72,089 | $34.66 |
| 32 | Tennessee | $67,118 | $32.27 |
| 33 | Kansas | $71,368 | $34.31 |
| 34 | Indiana | $71,093 | $34.18 |
| 35 | Colorado | $67,825 | $32.61 |
| 36 | Louisiana | $72,141 | $34.68 |
| 37 | New Mexico | $67,381 | $32.39 |
| 38 | Alaska | $76,985 | $37.01 |
| 39 | Utah | $64,575 | $31.05 |
| 40 | Idaho | $67,374 | $32.39 |
| 41 | Nevada | $68,060 | $32.72 |
| 42 | Arizona | $65,923 | $31.69 |
| 43 | Wyoming | $61,940 | $29.78 |
| 44 | Missouri | $64,593 | $31.05 |
| 45 | Nebraska | $58,795 | $28.27 |
| 46 | Iowa | $65,326 | $31.41 |
| 47 | Florida | $63,569 | $30.56 |
| 48 | Kentucky | $62,782 | $30.18 |
| 49 | Hawaii | $34,007 | $16.35 |
| 50 | Oklahoma | $55,470 | $26.67 |
| 51 | Mississippi | $52,492 | $25.24 |
Highest paying cities for market research associates
The highest-paying cities for market research associates are Hoboken, NJ, New York, NY, and Stamford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Hoboken, NJ | $125,936 | $60.55 |
| 2 | New York, NY | $111,062 | $53.40 |
| 3 | Stamford, CT | $107,517 | $51.69 |
| 4 | Washington, DC | $94,458 | $45.41 |
| 5 | Seattle, WA | $93,457 | $44.93 |
| 6 | Baltimore, MD | $84,981 | $40.86 |
| 7 | Minneapolis, MN | $83,943 | $40.36 |
| 8 | Portland, OR | $82,382 | $39.61 |
| 9 | Boston, MA | $81,486 | $39.18 |
| 10 | Arlington, VA | $81,312 | $39.09 |
| 11 | Detroit, MI | $81,259 | $39.07 |
| 12 | Cleveland, OH | $78,811 | $37.89 |
| 13 | Houston, TX | $78,446 | $37.71 |
| 14 | Philadelphia, PA | $77,647 | $37.33 |
| 15 | Charlotte, NC | $76,995 | $37.02 |
| 16 | Chicago, IL | $76,842 | $36.94 |
| 17 | San Francisco, CA | $75,746 | $36.42 |
| 18 | Atlanta, GA | $73,394 | $35.29 |
| 19 | Indianapolis, IN | $70,513 | $33.90 |
| 20 | Denver, CO | $67,763 | $32.58 |
Market research associate salary details
A market research associate's salary ranges from $65,000 a year at the 10th percentile to $151,000 at the 90th percentile.
What is a market research associate's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $151,000 | $12,583 | $73 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $99,880 | $8,323 | $48 |
| 25th Percentile | $80,000 | $6,667 | $38 |
| 10th Percentile | $65,000 | $5,417 | $31 |
Highest paying market research associate jobs
The highest paying types of market research associates are research leader, research consultant, and research manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Market Analyst | $61,606 | $5,134 | $29.62 | 35,278 |
| Research Internship | $39,573 | $3,298 | $19.03 | 95,123 |
| Research Manager | $82,894 | $6,908 | $39.85 | 48,867 |
| Research Consultant | $83,492 | $6,958 | $40.14 | 61,865 |
Top companies hiring market research associates now:
Which companies pay market research associates the most?
Market research associate salaries at Shearman & Sterling and DLA Piper are the highest-paying according to our most recent salary estimates. In addition, the average market research associate salary at companies like Pacific Investment Management Company LLC and Google are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Shearman & Sterling | $155,663 | $74.84 |
| 2 | DLA Piper | $143,351 | $68.92 |
| 3 | Pacific Investment Management Company LLC | $137,266 | $65.99 |
| 4 | $131,053 | $63.01 | |
| 5 | Citi | $129,003 | $62.02 |
| 6 | Square | $127,145 | $61.13 |
| 7 | Sidley Austin | $127,097 | $61.10 |
| 8 | Deerfield Management | $127,063 | $61.09 |
| 9 | Santander Private Banking International | $126,972 | $61.04 |
| 10 | Sumitomo Mitsui Financial Group | $126,874 | $61.00 |
| 11 | Tishman | $126,017 | $60.59 |
| 12 | Nomura Securities | $125,448 | $60.31 |
| 13 | MUFG EMEA | $124,924 | $60.06 |
| 14 | Natwest Group Holdings Corporation | $123,448 | $59.35 |
| 15 | J.P. Morgan | $122,420 | $58.86 |
| 16 | HSBC Bank | $122,209 | $58.75 |
| 17 | SoFi | $121,918 | $58.61 |
| 18 | Advent Software | $121,743 | $58.53 |
| 19 | Goldman Sachs | $121,063 | $58.20 |
| 20 | Royal Bank of Canada | $120,854 | $58.10 |
Wage gap by gender, race and education
Market research associate salary trends
The average market research associate salary has risen by $8,439 over the last ten years. In 2014, the average market research associate earned $91,441 annually, but today, they earn $99,880 a year. That works out to a 5% change in pay for market research associates over the last decade.
Compare market research associate salaries for cities or states with the national average over time.
Average market research associate salary over time
Compare market research associate salaries for individual cities or states with the national average.
Market research associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $99,900 | $48.02 | +3.1% |
| 2024 | $96,800 | $46.55 | +1.1% |
| 2023 | $95,800 | $46.06 | -0.2% |
| 2022 | $96,000 | $46.14 | +1.1% |
| 2021 | $94,900 | $45.65 | +0.7% |
Recently added market research associate salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Neuberger Berman | Associate, Private Markets Treasury Operations | Day, NY | 06/30/2025 | $75,000 |
| Brex | Capital Markets Associate | New York, NY | 06/29/2025 | $142,832 |
| Red Bull | Student Marketeer-University of Southern California | Los Angeles, CA | 06/29/2025 | $40,175 |
| Red Bull | Student Marketeer-OLD Dominion University | Norfolk, VA | 06/29/2025 | $33,392 |
| Red Bull | Student Marketeer-Pace University | New York, NY | 06/29/2025 | $43,827 |
| Red Bull | Student Marketeer-Providence College | Providence, RI | 06/29/2025 | $37,044 |
| Red Bull | Student Marketeer-Coppin State University | Baltimore, MD | 06/29/2025 | $37,044 |
| Red Bull | Student Marketeer-Howard University | Washington, DC | 06/29/2025 | $40,175 |
| Red Bull | Rhodes College-Student Marketeer | Memphis, TN | 06/29/2025 | $31,305 |
| Red Bull | Student Marketeer-Dillard University | New Orleans, LA | 06/29/2025 | $33,392 |
Market research associate salary FAQs
Search for market research associate jobs