How to hire a marketing and sales coordinator

How to hire a marketing and sales coordinator, step by step

Here's a step-by-step marketing and sales coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and sales coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and sales coordinator
• Step 8: Go through the hiring process checklist

What does a marketing and sales coordinator do?

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1. Identify your hiring needs

   Before you post your marketing and sales coordinator job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing and sales coordinator for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing and sales coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing and sales coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing and sales coordinators and their corresponding salaries.

   Type of Marketing And Sales Coordinator	Description	Hourly rate
   Marketing And Sales Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-29
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Trade Shows
   • Customer Service
   • Marketing Campaigns
   • PowerPoint
   • CRM
   • Salesforce
   • Press Releases
   • Facebook
   • Market Research
   • Customer Database
   • Event Planning
   • Twitter
   • Promotional Materials
   • SEO

   Check all skills

   Responsibilities:

   • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
   • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
   • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
   • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
   • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
   • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.

   More marketing and sales coordinator duties

3. Make a budget

   Including a salary range in the marketing and sales coordinator job description is a good way to get more applicants. A marketing and sales coordinator salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing and sales coordinator in Wyoming may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level marketing and sales coordinator. Additionally, a marketing and sales coordinator with lots of experience in the field may command a higher salary as a result.

   Average marketing and sales coordinator salary

   $45,306yearly

   $21.78 hourly rate

   ---

   Entry-level marketing and sales coordinator salary

   $33,000 yearly salary

   Updated January 16, 2026

   Average marketing and sales coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$56,584	$27
   2	New York	$54,896	$26
   3	District of Columbia	$54,020	$26
   4	Oregon	$52,457	$25
   5	Connecticut	$52,181	$25
   6	Minnesota	$49,287	$24
   7	Michigan	$48,778	$23
   8	Massachusetts	$48,758	$23
   9	North Carolina	$48,006	$23
   10	Texas	$46,671	$22
   11	Maryland	$45,719	$22
   12	Colorado	$45,307	$22
   13	Illinois	$43,692	$21
   14	Rhode Island	$43,589	$21
   15	Nevada	$42,230	$20
   16	Arkansas	$41,389	$20
   17	Tennessee	$41,339	$20
   18	Georgia	$41,192	$20
   19	Florida	$41,108	$20
   20	Kansas	$40,991	$20

   Average marketing and sales coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	AIG	$63,396	$30.48
   2	Urban One	$54,764	$26.33
   3	Tri Pointe Group	$53,972	$25.95
   4	National Football League	$51,805	$24.91	2
   5	Michigan State University	$48,914	$23.52
   6	Nexstar Media Group	$48,544	$23.34	19
   7	Safari	$48,291	$23.22
   8	Infinity	$48,267	$23.21	3
   9	ClientSolv	$47,929	$23.04
   10	SmithBucklin	$47,256	$22.72	2
   11	AssuredPartners	$46,965	$22.58
   12	Sage Hospitality Group	$46,937	$22.57	8
   13	HELMUT LANG	$46,814	$22.51
   14	Hyatt Hotels	$45,967	$22.10	24
   15	Four Seasons Hotels and Resorts	$45,784	$22.01	4
   16	Guest Services	$45,772	$22.01
   17	Fontainebleau Miami Beach	$45,630	$21.94	11
   18	Marriott International	$45,493	$21.87	107
   19	Fairmont Schools	$45,212	$21.74
   20	CNY Outsourcing	$45,211	$21.74

4. Writing a marketing and sales coordinator job description

   A good marketing and sales coordinator job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing and sales coordinator job description:

   Marketing and sales coordinator job description example

   The Sales and Marketing Coordinator will assist the Sales/Marketing team in a variety of administrative and project management tasks to drive the marketing efforts of the business.
   Reports To: GM/AGM
   
   Job Summary:
   
   Duties and Responsibilities:
   
   Assist with planning and organizing marketing systems including: project management, department files, site visits, franchisee information, front desk Prepare meeting topics and agendas, document meeting follow-up, and distribute recaps Provide Customer Service and Sales Active on Social Media platform Look for events, B2B and other community outreach opportunities Compile, create and reformat marketing processes Organize and submit marketing expenses Assist with marketing communication efforts: collection and dissemination of information, creation of surveys, and content for newsletter Prepare materials and coordinate marketing training Provide partnership on competitive intelligence initiatives: research, profile updates Additional tasks as needed Requirements:
   
   Experience in Marketing, Business Administration, Communications or related field. Desired Skills and Abilities:
   
   Excellent written and verbal communication skills Strong organizational skills and attention to detail Solid time management and multi-tasking skills with ability to self-motivate in a fast paced environment Outgoing personality and teamwork/collaborative orientation Experience with Windows-based environment, Dropbox, Google Drive and G-suite preferred Dedication to living by the company’s Core Values of Golden Experience, Wow! Customer Service, Integrity, Compassion and Trust, Extraordinary Results and Remembering to Celebrate! Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing and sales coordinator for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find marketing and sales coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit marketing and sales coordinators, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and sales coordinator

   Once you've selected the best marketing and sales coordinator candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing and sales coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing and sales coordinator?