How to hire a marketing operations analyst

How to hire a marketing operations analyst, step by step

Here's a step-by-step marketing operations analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing operations analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing operations analyst
• Step 8: Go through the hiring process checklist

What does a marketing operations analyst do?

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1. Identify your hiring needs

   Before you start hiring a marketing operations analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing operations analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing operations analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of marketing operations analysts and their corresponding salaries.

   Type of Marketing Operations Analyst	Description	Hourly rate
   Marketing Operations Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$21-43
   Analyst Sales	Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more	$22-47
   Analyst	Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes... Show more	$25-47

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • SQL
   • Lead Management
   • Email Marketing
   • Marketing Campaigns
   • KPIs
   • Data Analysis
   • Data Quality
   • Strong Analytical
   • Sales Operations
   • PowerPoint
   • ROI
   • Marketing Analytics
   • SFDC

   Check all skills

   Responsibilities:

   • Used Salesforce to manage customer account information.
   • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
   • Utilize SAS and SQL data programming skills to tackle complex marketing campaigns and mentore fellow team members on these techniques.
   • Receive training in management, operations and KPIs.
   • Analyze campaign metrics to enhance marketing ROI and increase customer satisfaction.
   • Manipulate production tables and ensure daily SQL inserts into database are with tolerances.

   More marketing operations analyst duties

3. Make a budget

   Including a salary range in your marketing operations analyst job description helps attract top candidates to the position. A marketing operations analyst salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing operations analyst in Alabama may be lower than in Washington, and an entry-level marketing operations analyst usually earns less than a senior-level marketing operations analyst. Additionally, a marketing operations analyst with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing operations analyst salary

   $63,643yearly

   $30.60 hourly rate

   ---

   Entry-level marketing operations analyst salary

   $44,000 yearly salary

   Updated December 15, 2025

   Average marketing operations analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$106,683	$51
   2	California	$95,737	$46
   3	Texas	$66,525	$32
   4	Virginia	$65,323	$31
   5	Colorado	$64,709	$31
   6	Minnesota	$64,444	$31
   7	Massachusetts	$64,214	$31
   8	Nevada	$63,348	$30
   9	New York	$62,647	$30
   10	Pennsylvania	$59,522	$29
   11	Illinois	$59,055	$28
   12	North Carolina	$58,081	$28
   13	Michigan	$55,684	$27
   14	Oklahoma	$55,325	$27
   15	Ohio	$54,229	$26
   16	Georgia	$53,520	$26
   17	Arizona	$50,619	$24
   18	Florida	$42,605	$20

   Average marketing operations analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$113,453	$54.54	56
   2	Zendesk	$104,026	$50.01	4
   3	Kronos Incorporated	$98,933	$47.56
   4	Fortinet	$93,805	$45.10	4
   5	VMware	$92,486	$44.46
   6	LinkedIn	$92,040	$44.25	1
   7	BlackLine	$89,643	$43.10
   8	FireEye	$87,394	$42.02
   9	Expedia Group	$80,443	$38.67	32
   10	Dell	$79,492	$38.22
   11	IBM	$78,087	$37.54	9
   12	Sun Pharmaceutical Industries Inc.	$78,008	$37.50	2
   13	Gigamon	$77,535	$37.28
   14	RevenueWell	$77,427	$37.22
   15	Nutanix	$77,420	$37.22	30
   16	Merck	$74,915	$36.02	98
   17	Carollo Engineers	$73,438	$35.31	16
   18	Takeda Pharmaceuticals U.S.A., Inc.	$72,217	$34.72	36
   19	Ferguson Enterprises	$71,318	$34.29	9
   20	Teleflex	$69,971	$33.64	9

4. Writing a marketing operations analyst job description

   A job description for a marketing operations analyst role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing operations analyst job description:

   Marketing operations analyst job description example

   Atomic is a venture fund that founds companies. Founded in 2012, we believe that disruptive innovation is most successfully achieved by pairing innovative ideas with business discipline, and that building those ideas into businesses is not something that can be outsourced. We are engineers and entrepreneurs who build and operate the next generation of great companies.
   
   We're hiring for a full-time Web3 Marketing Operations Analyst to work with a new stealth company within the Atomic portfolio.
   This role can be based in San Francisco, Miami, or remote.
   What You'll Do:Build our brand with crypto users who are security minded, in particular manage our Twitter presence/followers and any other user-specific channels (eg. discord, telegram, etc.).Engage with relevant crypto twitter content in order to promote the brand and educate users more broadly about security best practices.Research, analyze, and write about real-time user scams, hacks, and exploits.Collaborate with the product and growth marketing team to craft security-related value props and provide input to product roadmap.Source and execute on partnerships to increase brand awareness and drive new users.
   What You Have:An entrepreneurial spirit, able to work independently and effectively in a results-oriented, efficient environment.Strong writing skills suitable for blog posts and TwitterAnalytical approach to problem solving.Excellent organization and project management skills.Natural curiosity and desire to learn how to approach building a business.Comfort with ambiguity and a willingness to take on tasks outside of your comfort zone.
   We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
   -----
   Atomic is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Atomic considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
   
   Please review our CCPA policies here.
   
   #LI-Remote

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing operations analyst for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing operations analyst job on Zippia to find and recruit marketing operations analyst candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing operations analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing operations analyst

   Once you've found the marketing operations analyst candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing operations analyst. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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