Post job

Media designer vs graphic designer, marketing

The differences between media designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a media designer and a graphic designer, marketing. Additionally, a media designer has an average salary of $54,018, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a media designer include graphic design, animation and motion graphics. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Media designer vs graphic designer, marketing overview

Media DesignerGraphic Designer, Marketing
Yearly salary$54,018$48,763
Hourly rate$25.97$23.44
Growth rate3%3%
Number of jobs52,989115,113
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a media designer do?

A media designer is a marketing professional who plans, visualizes, and creates marketing materials such as printed documents, electronic or web-based media based on the business needs and guidance from team members in a company. Media designers must develop brand loyalty among customers about the company's line of products. They are required to make known the image of a given company using graphics, design, video, or interactivity to draw in users or customers. Media designers must also create a social marketing presence by establishing blogs or networking pages on a company's website.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Media designer vs graphic designer, marketing salary

Media designers and graphic designers, marketing have different pay scales, as shown below.

Media DesignerGraphic Designer, Marketing
Average salary$54,018$48,763
Salary rangeBetween $39,000 And $73,000Between $34,000 And $69,000
Highest paying CityBrookline, MASanta Rosa, CA
Highest paying stateMassachusettsWashington
Best paying companyMcKinsey & Company IncApple
Best paying industryMediaTechnology

Differences between media designer and graphic designer, marketing education

There are a few differences between a media designer and a graphic designer, marketing in terms of educational background:

Media DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Media designer vs graphic designer, marketing demographics

Here are the differences between media designers' and graphic designers, marketing' demographics:

Media DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 66.6% Female, 33.4%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between media designer and graphic designer, marketing duties and responsibilities

Media designer example responsibilities.

  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Create and design an online asset management tool using CSS, PHP, and MySQL.
  • Create UI design elements for the simulation.
  • Design web graphics for social media platforms, such as Facebook.
  • Create and maintain web sites using HTML, Java, and SQL programming.
  • Develop innovative concepts for both UX to UI layouts base on customer brand and functionality needs.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Media designer vs graphic designer, marketing skills

Common media designer skills
  • Graphic Design, 9%
  • Animation, 9%
  • Motion Graphics, 6%
  • Video Production, 5%
  • JavaScript, 5%
  • Adobe Creative Suite, 4%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

Browse arts, entertainment, sports, and media jobs