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Media designer vs media coordinator

The differences between media designers and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a media designer, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media designer has an average salary of $54,018, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a media designer include graphic design, animation and motion graphics. The most important skills for a media coordinator are facebook, instagram, and twitter.

Media designer vs media coordinator overview

Media DesignerMedia Coordinator
Yearly salary$54,018$47,471
Hourly rate$25.97$22.82
Growth rate3%8%
Number of jobs52,98935,285
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 82%
Average age3842
Years of experience124

What does a media designer do?

A media designer is a marketing professional who plans, visualizes, and creates marketing materials such as printed documents, electronic or web-based media based on the business needs and guidance from team members in a company. Media designers must develop brand loyalty among customers about the company's line of products. They are required to make known the image of a given company using graphics, design, video, or interactivity to draw in users or customers. Media designers must also create a social marketing presence by establishing blogs or networking pages on a company's website.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Media designer vs media coordinator salary

Media designers and media coordinators have different pay scales, as shown below.

Media DesignerMedia Coordinator
Average salary$54,018$47,471
Salary rangeBetween $39,000 And $73,000Between $34,000 And $64,000
Highest paying CityBrookline, MAUrban Honolulu, HI
Highest paying stateMassachusettsHawaii
Best paying companyMcKinsey & Company IncThe Joffrey Ballet
Best paying industryMediaManufacturing

Differences between media designer and media coordinator education

There are a few differences between a media designer and a media coordinator in terms of educational background:

Media DesignerMedia Coordinator
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 82%
Most common majorGraphic DesignCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Media designer vs media coordinator demographics

Here are the differences between media designers' and media coordinators' demographics:

Media DesignerMedia Coordinator
Average age3842
Gender ratioMale, 66.6% Female, 33.4%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage13%12%

Differences between media designer and media coordinator duties and responsibilities

Media designer example responsibilities.

  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Create and design an online asset management tool using CSS, PHP, and MySQL.
  • Create UI design elements for the simulation.
  • Design web graphics for social media platforms, such as Facebook.
  • Create and maintain web sites using HTML, Java, and SQL programming.
  • Develop innovative concepts for both UX to UI layouts base on customer brand and functionality needs.
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Media designer vs media coordinator skills

Common media designer skills
  • Graphic Design, 9%
  • Animation, 9%
  • Motion Graphics, 6%
  • Video Production, 5%
  • JavaScript, 5%
  • Adobe Creative Suite, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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