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The differences between retail coverage merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.
The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.
| Retail Coverage Merchandiser | Visual Merchandiser | |
| Yearly salary | $31,695 | $38,037 |
| Hourly rate | $15.24 | $18.29 |
| Growth rate | - | 10% |
| Number of jobs | 100,999 | 74,351 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 57% |
| Average age | 40 | 40 |
| Years of experience | - | - |
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
Retail coverage merchandisers and visual merchandisers have different pay scales, as shown below.
| Retail Coverage Merchandiser | Visual Merchandiser | |
| Average salary | $31,695 | $38,037 |
| Salary range | Between $24,000 And $41,000 | Between $27,000 And $53,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | RH |
| Best paying industry | - | Retail |
There are a few differences between a retail coverage merchandiser and a visual merchandiser in terms of educational background:
| Retail Coverage Merchandiser | Visual Merchandiser | |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 57% |
| Most common major | Business | Specialized Sales And Merchandising |
| Most common college | - | - |
Here are the differences between retail coverage merchandisers' and visual merchandisers' demographics:
| Retail Coverage Merchandiser | Visual Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 27.3% Female, 72.7% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |