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Retail merchandiser vs visual merchandiser

The differences between retail merchandisers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandiser has an average salary of $38,037, which is higher than the $28,678 average annual salary of a retail merchandiser.

The top three skills for a retail merchandiser include customer service, store management and POS. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Retail merchandiser vs visual merchandiser overview

Retail MerchandiserVisual Merchandiser
Yearly salary$28,678$38,037
Hourly rate$13.79$18.29
Growth rate-10%
Number of jobs477,79474,351
Job satisfaction--
Most common degreeBachelor's Degree, 35%Bachelor's Degree, 57%
Average age4140
Years of experience--

What does a retail merchandiser do?

A retail merchandiser is responsible for determining the accuracy of sales and analyzing market trends to ensure that the business can follow stock movements and adjust plan budgets as needed. Retail merchandisers' duties also include planning strategies that would provide satisfaction for the customers while meeting the company's objectives, and coordinating with the suppliers and distributors for timely deliveries and price negotiations. Retail merchandisers also assist customers, analyze sales performance, and monitor inventories regularly.

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

Retail merchandiser vs visual merchandiser salary

Retail merchandisers and visual merchandisers have different pay scales, as shown below.

Retail MerchandiserVisual Merchandiser
Average salary$28,678$38,037
Salary rangeBetween $22,000 And $36,000Between $27,000 And $53,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew York
Best paying companyWayfairRH
Best paying industryManufacturingRetail

Differences between retail merchandiser and visual merchandiser education

There are a few differences between a retail merchandiser and a visual merchandiser in terms of educational background:

Retail MerchandiserVisual Merchandiser
Most common degreeBachelor's Degree, 35%Bachelor's Degree, 57%
Most common majorBusinessSpecialized Sales And Merchandising
Most common college--

Retail merchandiser vs visual merchandiser demographics

Here are the differences between retail merchandisers' and visual merchandisers' demographics:

Retail MerchandiserVisual Merchandiser
Average age4140
Gender ratioMale, 34.1% Female, 65.9%Male, 27.3% Female, 72.7%
Race ratioBlack or African American, 11.3% Unknown, 5.6% Hispanic or Latino, 17.4% Asian, 7.5% White, 57.4% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage7%17%

Differences between retail merchandiser and visual merchandiser duties and responsibilities

Retail merchandiser example responsibilities.

  • Manage cleanliness and presentation of stock room and production floor.
  • Manage entire pet food recycling facility converting 9,000 tons per year from pet food to swine and poultry feed.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Operate a pallet jack, scorpions, boats, john deers, and skates.
  • Assemble and install product displays, ex: hanging rug displays per POG.
  • Show more

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Retail merchandiser vs visual merchandiser skills

Common retail merchandiser skills
  • Customer Service, 30%
  • Store Management, 16%
  • POS, 8%
  • Excellent Organizational, 7%
  • Work Ethic, 6%
  • Retail Store, 6%
Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%