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The differences between search strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a search strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a search strategist has an average salary of $82,098, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a search strategist include digital marketing, google analytics and paid search. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Search Strategist | Marketing Strategist | |
| Yearly salary | $82,098 | $80,033 |
| Hourly rate | $39.47 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 9,339 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 44 | 39 |
| Years of experience | 2 | 10 |
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Search strategists and marketing strategists have different pay scales, as shown below.
| Search Strategist | Marketing Strategist | |
| Average salary | $82,098 | $80,033 |
| Salary range | Between $56,000 And $118,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Health Care | Technology |
There are a few differences between a search strategist and a marketing strategist in terms of educational background:
| Search Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between search strategists' and marketing strategists' demographics:
| Search Strategist | Marketing Strategist | |
| Average age | 44 | 39 |
| Gender ratio | Male, 76.7% Female, 23.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 10% |