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Senior copywriter vs content writer

The differences between senior copywriters and content writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a senior copywriter and a content writer. Additionally, a senior copywriter has an average salary of $76,238, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a senior copywriter include copywriting, digital marketing and healthcare. The most important skills for a content writer are digital marketing, wordpress, and web content.

Senior copywriter vs content writer overview

Senior CopywriterContent Writer
Yearly salary$76,238$58,918
Hourly rate$36.65$28.33
Growth rate4%4%
Number of jobs11,34919,621
Job satisfaction3-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Average age4242
Years of experience22

What does a senior copywriter do?

A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Senior copywriter vs content writer salary

Senior copywriters and content writers have different pay scales, as shown below.

Senior CopywriterContent Writer
Average salary$76,238$58,918
Salary rangeBetween $50,000 And $115,000Between $40,000 And $84,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyDoorDashCisco
Best paying industryProfessionalFinance

Differences between senior copywriter and content writer education

There are a few differences between a senior copywriter and a content writer in terms of educational background:

Senior CopywriterContent Writer
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 77%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Senior copywriter vs content writer demographics

Here are the differences between senior copywriters' and content writers' demographics:

Senior CopywriterContent Writer
Average age4242
Gender ratioMale, 54.6% Female, 45.4%Male, 39.8% Female, 60.2%
Race ratioBlack or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior copywriter and content writer duties and responsibilities

Senior copywriter example responsibilities.

  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Maintain all sports teams' twitter and blog accounts.
  • Conceptualize and craft blog and Facebook posts to drive traffic to client websites.
  • Complete assignments covering diverse genres, including autobiographical, fiction, and financial planning.
  • Traffic jobs between creative and proofreading and ensure all dates are met and work are distributed equitably.
  • Document and maintain detail Wiki of frequent RFP questions and answers for the PCS and ORM solutions.
  • Show more

Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Show more

Senior copywriter vs content writer skills

Common senior copywriter skills
  • Copywriting, 24%
  • Digital Marketing, 8%
  • Healthcare, 5%
  • SEO, 4%
  • Proofreading, 4%
  • Web Content, 4%
Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%

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