Jobs that use press releases the most include press secretary, public relations/marketing assistant, and assistant publicist.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Press Secretary | $66,560 | 33% | 18,827 |
| 2 | Public Relations/Marketing Assistant | $36,516 | 32% | 93,466 |
| 3 | Assistant Publicist | $49,744 | 30% | 593 |
| 4 | Public Relations Assistant | $46,197 | 30% | 26,021 |
| 5 | Public Relations Internship | $30,868 | 30% | 65,163 |
| 6 | Publicist | $50,679 | 30% | 7,343 |
| 7 | Public Relations Representative | $57,476 | 29% | 23,506 |
| 8 | Director Of Public Information | $87,066 | 28% | 72,818 |
| 9 | Assistant Director Of Public Relations | $49,080 | 27% | 24,202 |
| 10 | Public Relations Coordinator | $46,225 | 25% | 35,324 |
What jobs use Press Releases the most?
1. Press Secretary
How press secretary uses Press Releases:
- Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
- Serve as a spokesperson on business and economic development matters.
- Facilitate the placement of articles, columns, and editorials in support of key issues.
Most common skills for press secretary:
- Press Releases
- Press Conferences
- Policy Issues
- Press Events
- Strategic Communications
- Opinion Pieces
2. Public Relations/Marketing Assistant
How public relations/marketing assistant uses Press Releases:
- Create and manage official library Instagram account in order to actively engage undergraduate and graduate students.
- Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
- Maintain a social calendar that ensures regular communication with Facebook audience.
Most common skills for public relations/marketing assistant:
- Press Releases
- Digital Marketing
- Community Outreach
- Event Planning
3. Assistant Publicist
How assistant publicist uses Press Releases:
- Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
- Create and maintain lists of editorial and artist contacts; create artist biographies.
- Coordinate interview and booking requests with representatives from major talent agencies.
Most common skills for assistant publicist:
- Press Releases
- Writing Press Releases
- Promotional Materials
- Press Materials
- NYC
- Public Relations Firm
4. Public Relations Assistant
How public relations assistant uses Press Releases:
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
- Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
Most common skills for public relations assistant:
- Press Releases
- Press Conferences
- Event Planning
5. Public Relations Internship
How public relations internship uses Press Releases:
- Manage relationship with vendors, media partners, secure coverage, track ROI and event logistics.
- Manage CEO's LinkedIn account by consistently posting in relevant groups and connecting with prominent industry people.
- Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
Most common skills for public relations internship:
- Press Releases
- Press Clippings
- Event Planning
6. Publicist
How publicist uses Press Releases:
- Manage publicity plans for fiction and non-fiction trade paperback titles.
- Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
- Book non-fiction author media tours.
Most common skills for publicist:
- Press Releases
- Press Materials
- Public Relations Campaigns
- Writing Press Releases
7. Public Relations Representative
How public relations representative uses Press Releases:
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Facilitate communications between CELA and student body through use of social networks such as Facebook.
- Create Facebook events of campus events
Most common skills for public relations representative:
- Press Releases
- Event Planning
- Promotional Materials
- External Communications
8. Director Of Public Information
How director of public information uses Press Releases:
- Serve as college spokesperson managing crisis communications.
- Increase contact information accuracy; record alumni achievements, publications, philanthropic affiliations; document volunteer and event participation.
- Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
Most common skills for director of public information:
- Press Releases
- External Communications
- Web Content
- Spokesperson
- Press Conferences
- Intranet
9. Assistant Director Of Public Relations
How assistant director of public relations uses Press Releases:
- Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
- Work with social media team to create Facebook posts for Burpee events and online media placements.
- Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Most common skills for assistant director of public relations:
- Press Releases
- Alumni
- Graphic Design
- External Communications
- Feature Stories
- Press Conferences
10. Public Relations Coordinator
How public relations coordinator uses Press Releases:
- Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Start the team Instagram page.
Most common skills for public relations coordinator:
- Press Releases
- PowerPoint
- Event Planning
11. Accounts Coordinating Internship
How accounts coordinating internship uses Press Releases:
- Reach minimum requirement in sales every month, run social media accounts, and develop and manage online marketing campaigns
- Create and maintain social media for clients through Flickr, YouTube and Facebook to increase organic SEO results.
- Design PowerPoint slides for a client presentation.
Most common skills for accounts coordinating internship:
- Press Releases
- Writing Press Releases
- Administrative Tasks
- Market Research
12. Public Relations
How public relations uses Press Releases:
- Manage LinkedIn profile updates and new leads.
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Create an official office page on instagram to facilitate interaction with students.
Most common skills for public relations:
- Press Releases
- Web Content
- Event Planning
- Blog Posts
13. Public Relations Associate
How public relations associate uses Press Releases:
- Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
- Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
- Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
Most common skills for public relations associate:
- Press Releases
- Web Content
- PowerPoint
14. Deputy Communications Director
How deputy communications director uses Press Releases:
- Manage and update party website and Facebook page, write content, and upload digital video and photos.
- Manage homepage, SEO and transformed/redesign social media presence to perpetuate positive, productive image and rally community support.
- Develop editorial content, seek concept and content clearance, and manage editorial calendar for an e-publication research by a subcontractor.
Most common skills for deputy communications director:
- Press Releases
- Strategic Communications
- Press Conferences
- Spokesperson
- External Communications
- Web Content
15. Public Relations Manager
How public relations manager uses Press Releases:
- Manage social media - provide content ideas, monitor FB and Instagram activity.
- Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
- Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
Most common skills for public relations manager:
- Press Releases
- Web Content
- Pr Campaigns
- Marketing Campaigns
- Digital Marketing
16. Senior Public Relations Manager
How senior public relations manager uses Press Releases:
- Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
- Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
- Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.
Most common skills for senior public relations manager:
- Press Releases
- Marketing Campaigns
- Content Development
- Media Buying
- External Communications
- Pr Campaigns
17. Public Relations Director
How public relations director uses Press Releases:
- Manage internal agency public relations, blog content and twitter account.
- Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Most common skills for public relations director:
- Press Releases
- Web Content
- Pr Campaigns
- Crisis Communications
18. Senior Publicist
How senior publicist uses Press Releases:
- Manage and oversee the distribution of show web clips, including breaking news and investigations.
- Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
- Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Most common skills for senior publicist:
- Press Releases
- Publicity Campaigns
- Press Materials
- Fiction
- Booking
- Brainstorming
19. Public Relations Consultant
How public relations consultant uses Press Releases:
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
- Create the first official Instagram account for the fine arts galleries.
- Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
Most common skills for public relations consultant:
- Press Releases
- Web Content
- Strategic Communications
- Community Outreach
- Event Planning
20. Public Relations Specialist
How public relations specialist uses Press Releases:
- Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
- Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Most common skills for public relations specialist:
- Press Releases
- Web Content
- Project Management
- Story Development
- Marketing Campaigns
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Updated December 28, 2023