The top 14 Product Strategy courses you need to take

1. Product Strategy

Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...

2. Product Management - Getting Product Strategy Right 2023

4.5

(95)

Welcome to Product Management: Getting Product Strategy Right. Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees. This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques. What you'll get from this course. In this course, you'll learn:1. How business strategy shapes product strategy2. The 3 types of customer needs that your product should address3. A proven technique for identifying & engaging stakeholders for buy-in and support4. Approaches for setting goals as a team, and getting everyone rowing in the same direction5. How to validate ideas quickly using the right MVP experiments6. How to build and socialize Agile product roadmaps. Why learn Product-Led Growth?The demand for the modern Product Manager is growing rapidly. In fact, LinkedIn ranks Product Manager as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work. Don't Imitate. Understand. This course will teach you proven approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you're also in the right place. What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks. So Let's Do This! Enroll now and sharpen your product strategy skills. See you on the inside!...

3. Product Strategy: Become Expert in Tech Product Positioning

4.5

(74)

In this course, you will learn the most important concepts and tools in product strategy that you can apply to your startup idea or technical product project straight away. From everything I have applied through my years as a product strategy practitioner and coach, I have condensed and designed this course for everyone - whether you are an aspiring entrepreneur, a product manager ready for your next step, or a product enthusiast eager to understand the product world. I use real life examples to make concepts come to life. You will finish the course ready to apply these tools immediately. At the end of this course, you will be able to design a compelling product vision, explain and predict why users choose a product over other alternatives based on in-depth understanding of user jobs to be done. You will be an expert in prioritising your innovation ideas, minimising wasteful activities and focusing your precious time and resources in building the right things. User empathy is the key to designing great products. But listening to every little detail will likely overwhelm you. You will have a structure to approach user interviews and be able to distinguish what customers really want from everything they say they want. You will be able to turn these insights to quantitative evidence to better articulate your vision and bring your team and investors along your journey. I look forward to this exciting journey with you!*Receive a certificate at the completion of this course...

4. Product Cost and Pricing Strategy for Product Managers

4.5

(82)

Ever wondered, Why do VCs finance the discounting spree of Start-ups?Why do companies provide hefty discount and lose money?Why are certain products more expensive than similar counter parts?Why do seemingly stable and high revenue businesses go bust?Why are some businesses more successful than the others?This course will empower you to answer these questions all by yourself. Estimating Product or Service Cost is a critical aspect that affects the profitability and success of businesses. If costs are underestimated it will lead to losses accrued overtime; whereas, if overestimated it will result in high price making the product undesirable to the audience. Hence, it is important for managers, freelancers and entrepreneurs to know cost estimation and basics of business finance. Moreover, product pricing is a critical factor that affects the success of product in market. Although it is subject of marketing, it has significant on the finances of the business. Hence, managers and entrepreneurs need to understand the concept of pricing and its impact on finances. And this course is designed to explain the intertwined aspects of business model, product cost and pricing. You will also get hands on practice with the assignments and tools offered across this course...

5. Advanced Product Management: Vision, Strategy & Metrics

4.5

(8,207)

In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves. You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved. The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on. At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role. Your instructorsCole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant. Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products. What you'll learnWhat vision and strategy actually mean. The importance of vision and strategy in product management. What makes a great visionary and how to set a clear vision. How the product development hierarchy works. The most common types of strategy. How to set out an effective roadmap. How to use a more modern and agile form of roadmapping. What metrics actually are. The types of metrics you should be monitoring and optimizing. The various metrics that relate to e-commerce, mobile and marketplace products. How leading and lagging metrics tie into product management. How to analyze metrics using cohorts. Gain an understanding of origin source sorting and how this can skew product metrics. When to use data versus when to use your intuition. Real world examples demonstrating all of the above. Are there any course requirements or prerequisites?As this is an advanced course, a basic understanding of Product Management would be beneficial. Who this course is forAnyone looking to learn advanced Product Management techniques. Product Managers and CEOs who want to gain more effective decision-making skills...

6. Product Strategy: Create, Experiment, and Go Big

4.7

(68)

If we are asked, we almost universally say product strategy is important, but our teams don't act this way. We often don't do a strategy, our strategy becomes a series of small enhancements, our strategy becomes whatever we do to win the next deal. Let's turn this around! Creating and running a product strategy is our best chance to focus, motivate, and align our teams, it's our best chance to innovate, it's our best chance to be bold and go big. If you are a VP/Director/Head of Product, a product manager, a product marketer, or an engineering leader, the goal of this course is to get you the process and tools you need to successfully create, experiment, and run a product strategy. We'll go through five steps: Defining our goals with a product vision and objectivesUnderstanding our environment (customers, markets, competition, technology, regulations…) and finding insights to power our strategyFinding and prioritizing our best strategic optionsExperimenting and refining our options to ensure they work in the marketDeciding, acting, and tracking a product strategyWe'll keep this course very practical (not academic!). In each section, I've included tools, examples, and activities to help make product strategy real - and doable. Product Strategy: Create, Experiment, and Go Big…I hope you'll join us!...

7. Etsy Digital Products Blueprint: Etsy Marketing Strategies

4.3

(125)

Welcome to our course that will teach you how to make money selling digital products on Etsy. Did you know that Etsy is the one of hottest growing eCommerce platforms right now? You can make money selling Handmade, Vintage and Digital Prints/Products on Etsy today! Unlike eBay, where you have millions of sellers competing against you, on Etsy the odds are in your favor. In this class Sergey and Tatiana will be sharing their experience, tips and secrets with selling digital products online on Etsy.  We will cover: How to find a digital product niche and look at what's already on Etsy. How to create digital product photos without any photoshop software. How to create an SEO focused Etsy digital product listing to make sure it ranks well. How to increase your chances of having your first sale with your newly launched Etsy shop. Strategies to ensure your Etsy shop is a success.25 Digital Product Ideas to help get you started selling. Give you 40 free listings (normally priced at 20 cents/listing $8 in value) to test out your digital products in your Etsy shop today. The best community to join to connect with other new Etsy sellers working towards their first 100 sales on Etsy! Inside look at existing shops to breakdown what is working and what can be improved so you can make sure your Etsy shop is top notch! Join us today to learn how to start making money selling digital products on Etsy. We won't bore you with slide shows, instead you'll get real tutorials that are filled with our expertise and secrets about the Etsy platform to ensure you have a success shop launch and get your first sale ASAP! ************************INSTRUCTOR BACKGROUNDI've been an entrepreneur and ecommerce seller since the year 2001. I have helped and coached thousands of students online and in person and got over 200,000+ students enrolled in all my online classes. I would love to share the secrets of my success with you, it is my personal mission to help get you to be your best. Learn from my experience and expertise so you can take your business to the next level and beyond. ************************BONUSES & OFFICE HOURSWith the paid purchase of this course you get the following...* Free 15-min GoogleHangout coaching session to help you with any problems you might have with your online business* Super fast answers to questions ask me course related questions anytime with responses within 24 hours or less* Office hours when I hold 30 min-1 hour free sessions answering any of your questions live************************CERTIFICATE OF COMPLETIONFinish 100% of class and get rewarded with a beautiful certificate that would be emailed to you. Use this to enhance your resume, show proof of expertise or extra curricular training. Print it out and frame it on your wall it is something you should be proud of. ************************MONEY-BACK GUARANTEEThe course comes with a Udemy 30-day money-back guarantee. I am sure you will love this course. With paid purchase you receive lifetime access, any future revisions or additional lectures free of charge plus unlimited instructor support...

8. Get Productive: Time Management Hacks, Strategies and Tools!

4.3

(74)

Look, I'll cut the small talk. I created this productivity course as a complete resource on time management of productivity for professionals everywhere. I've been passionate about time management for over 10 years and placed all that practical experience and documentation into this 3 hour course. There's nobody blocking you more from achieving your goals than yourself. And it doesn't really matter if we are talking about personal or professional productivity. Goals are goals and achieving or failing to achieve them follows the same principles. So HOW DO I PLAN to get you from wanting to doing? First we go over the productivity of you where we look at things like willpower, motivation, habits, goal setting, decision making and of course your comfort zoneThen we go over your patterns that include everything you do and how you do it. We look at the 4 quadrants of productivity, at the Pareto principle, analyze the grey zone and the pomodoro technique. We also look at enemies of time management like multitasking, information overload and procrastinationThen we shift focus from you to building a team, because once you've mastered yourself it's time to grow. We look at recruiting, managing your team, effective meetings, reports and even company culture. Nearing the end we look at a wide range of productivity tools either focused on maximizing your output by being productive or by making communication more efficientThen although not central to business we look at some very influential factors to your productivity like exercise, nutrition, stress, sleep and the people around you. And we wrap everything up with a simple and actionable battle plan that will allow you to go from knowing to doing So HERE'S MY PROMISE: If you watch this productivity course and APPLY at least one time management technique you learned from it, you will get significant improvement in that area of your life.  It's as simple as that. No secret recipe, no magic. The only variable that I have zero control over and you are the only one that has, is YOU TAKING ACTION. That's all. Right now you might lack some productivity concepts, tools or strategies to achieve your goals, but after watching this time management course all you'll lack will be ACTION. My ONLY MISSION with this course is to get an email from YOU, 4 weeks from now, saying: I did that thing you said in Lecture X and got these results. Thank you. And that THANK YOU is MY WIN.  So, Enjoy! And remember what's essential.... DOING!...

9. Product Marketing: Effective Go To Market Strategy 2023

4.5

(97)

Welcome to Product Marketing: Effective Go-To-Market StrategyThe best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story. Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees. This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques. What you'll get from this course. In this course, you'll learn: The 4 foundations every Product Marketer has to get rightHow to position your product effectivelyHow to collaborate effectively with Product Managers, Marketing & SalesThe Product Marketer's role in finding product-market fitUsing Release Scales to thrive in Agile EnvironmentsI'll also provide 6 ready to use Miro templates that you can apply immediately at your workplace. Why learn Product Marketing?The demand for modern Product Marketing is growing rapidly. In fact, LinkedIn ranks Product Marketing as one of the fastest growing careers in 7 countries such as Turkey, The Netherlands & India. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Marketing practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work. Don't Imitate. Understand. This course will teach you proven approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Marketer looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Designer, etc), you're also in the right place. What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you'll never find yourself stuck on one lesson for days. With my hand-holding guidance, you'll progress smoothly through this course without any major roadblocks. So Let's Do This! Enrol now and sharpen your product strategy skills. See you on the inside!...

10. Fundamentals of Data Product Management and Data Strategy

4.5

(54)

Welcome to the Fundamentals of Data Product Management and Strategy, an essential course tailored for those who aspire to tap into the immense power of data for strategic advantage. If you're considering a career in data product management or if you're in search of a holistic understanding of how data can steer your business objectives, this course is your perfect companion. In the world that is increasingly centred around data, its value cannot be overstated. Data products, in particular, have become vital tools for organisations, harnessing raw data and transforming it into meaningful insights that guide decision-making and strategic planning. The advent of Machine Learning and Artificial Intelligence products has only further accentuated this trend, promising unprecedented opportunities for those ready to seize them. However, there's a notable void in the learning marketplace - while many courses focus on data-driven product management, few truly address data product management. Our course intends to bridge this gap, providing an in-depth exploration of the crucial elements of data product management without overwhelming you with excessive technical details. We offer an immersive learning experience into the world of data strategy, a pivotal aspect often overlooked in conventional courses. Understanding how to strategise and operationalise data can significantly boost your organisation's business success, making it an indispensable part of your learning journey. But our course doesn't stop at that. It delves deeper, exploring the complete lifecycle of data products - from identification and design to development, testing, and deployment. We also equip you with the vital skills you'll need as a data product manager, including mastering roadmaps, managing expectations, collaboration tactics with internal and external teams, and leveraging agile methodologies. In the Fundamentals of Data Product Management and Strategy, we aim to demystify the complexities of data product management and present it as a strategic differentiator in today's data-centric world. Join us on this enlightening journey today and step confidently into the future of data...

11. Productivity & Time Management Strategies for Goal Setting & Eliminating Distractions

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12. 3 Strategies to Transition to Product Management (And Succeed)

The demand for Product Management is on the rise today with more and more companies discovering how important this function is and how it accelerates the growth and innovation of a business. Product Managers are in charge of the key ingredient of every successful business – its product. They are directly involved in making core strategic growth-driving decisions. And it’s not surprising that they often go on to found their own startups or join executive teams! But how exactly do you get there? By going through the course you will learn 3 strategies on how you can build up your product management expertise to successfully transition to the Product Manager (PM) role. Also you will complete a practical exercise to assess your current skills and find transferable skills you already have to apply for the PM position. We will also cover some fundamentals including: ✅ Who is a product manager. ✅ What is an end-to-end product management process. ✅ What types of product managers exist. ✅ What are emerging PM types (AI PM Growth PM etc.)...

13. 4 Advanced Product Selection Strategies For Amazon FBA 2021

3.9

(83)

This is probably the most important course on FBA you will ever take as I will introduce to you a process called Product Selection Funnel which you can use to run all your product ideas through and tremendously increase your odds for success. You will also learn 4 advanced product selection approaches that I have used for either my own 7-figure a year FBA business or clients' FBA businesses: 1) High Volume/Low Price Products2) Low-Mid Volume/High Price Product3) High Volume/High Price Product4) Seasonal Products (all-year-round)As always, my courses are based on tons of real world examples and this course is no exception. Love, Jordan Minh...