How is Web Content used?
Zippia reviewed thousands of resumes to understand how web content is used in different jobs. Explore the list of common job responsibilities related to web content below:
- Contributed web content including music- and culture-based articles.
- Ensured quality control of web content with over 2.5 million page views per month, serving as copy and line editor.
- Authored over 300 pages with web content optimized for search engines, calls to action and usability.
- Researched, wrote and edited web content for various legal-based medical sites for different law firms.
- Work with clients & subject matter experts to customize and deliver accurate web content.
- Updated the web content for the Release WIKI for web and application server certifications.
Are Web Content skills in demand?
Yes, web content skills are in demand today. Currently, 3,604 job openings list web content skills as a requirement. The job descriptions that most frequently include web content skills are web writer, ads quality rater, and web editor.
How hard is it to learn Web Content?
Based on the average complexity level of the jobs that use web content the most: web writer, ads quality rater, and web editor. The complexity level of these jobs is challenging.
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What jobs can you get with Web Content skills?
You can get a job as a web writer, ads quality rater, and web editor with web content skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with web content skills.
Web Writer
Job description:
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
- Web Content
- Writing Articles
- Biographies
- Web Copy
- Search Engine Optimization
- Blog Posts
ADS Quality Rater
- Web Content
- Web Pages
- Content Accuracy
- Visual Quality
- Web Layouts
- Search Engine
Web Editor
Job description:
A web editor is an expert in publishing and curating content on websites. Web editors may produce videos, write articles or blogs, and check text, images, and other media for publication. The editors need to familiarize the principles and usage of grammar. They are knowledgeable in editing and proofreading web content. It is expected of them to develop skills in verbal and written communication, grammar, attention to detail, and web publishing.
- Web Content
- HTML
- Content Management System
- Adobe Photoshop
Contract Writer/Editor
- Web Content
- Press Releases
- Proofread
- SEO
- Subject Matter Experts
- Blog Posts
Web Content Editor
Job description:
A web content editor writes and edits articles for various online platforms, mainly to inform, raise brand awareness, or market products and services. They are responsible for producing high-quality and accurate content, which requires research, planning, and teamwork. A web content editor focuses on editing and correcting written materials, coordinating with content writers to help them improve their articles. Moreover, there are also instances where they must upload written materials on online platforms, adhering to protocols and standards while tracking website traffic.
- Web Content
- WordPress
- HTML
- CSS
- Proofreading
- Content Management System
Contracted Marketing Consultant
- Web Content
- Market Research
- SEO
- Press Releases
- Trade Shows
Consultant/Writer
- Web Content
- SQL
- Press Releases
- Production Schedules
- Public Policy
- Business Plan
Freelance Marketing Consultant
- Web Content
- Email Campaigns
- Press Releases
- Graphic Design
- Website Design
Web Content Coordinator
Job description:
Web content coordinators are professionals who are responsible for making the content of the web pages they manage while ensuring their usability and accuracy. These coordinators must use computer script languages such as HyperText Markup Language (HTML) and JavaScript to develop, write, and edit web pages. They should use software such as Photoshop and Dreamweaver to create the overall visual look of a website. Web content coordinators must also find solutions to solve compatible issues when they are found through testing or user feedback.
- Web Content
- WordPress
- HTML
- Digital Marketing
- Content Management System
- Graphic Design
Writing Internship
Job description:
A Writing Internship is a work experience period offered by employers for students and graduates to gain exposure in the writing industry. The internship period can span from 1 week to 12 months, either voluntarily or paid. Duties of an intern writer include writing and editing articles, conceptualizing new content ideas, ensure on-point branding for published content, and assisting with projects that have shorter deadlines. A Writing Intern is involved in working with customer experience, marketing, and other departments to help produce content marketing materials.
- Web Content
- Writing Intern
- Press Releases
- SEO
- News Articles
- Content Writing
Web Content Manager
Job description:
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
- Web Content
- Content Management System
- WordPress
- Google Analytics
- Digital Marketing
- HTML
Writer And Editor
Job description:
Writing is not an easy task, so a Writer and an Editor must work together to deliver quality content. A writer's role is to gather information to create a structured written material that would serve its purpose, whether for recreational or informational. Moreover, it is the Editor's responsibility to oversee and examine what the Writer has produced. From this, the Editor will provide feedback, corrections or suggestions, and guidelines that the Writer can follow to improve the material.
- Web Content
- Blog Posts
- Press Releases
- Writing Articles
- Feature Stories
- Photography
Marketing And Communication Consultant
- Web Content
- Strategic Communications
- Press Releases
- Healthcare
- Market Research
- Financial Services
Freelance Copywriter
Job description:
A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.
- Web Content
- Blog Posts
- Copywriting
- Creative Concepts
- Brainstorm
- Email Campaigns
Public Relations Writer
- Web Content
- Internal Newsletter
- Feature Stories
- Blog Posts
- Copywriting
- Alumni
How much can you earn with Web Content skills?
You can earn up to $54,533 a year with web content skills if you become a web writer, the highest-paying job that requires web content skills. Ads quality raters can earn the second-highest salary among jobs that use Python, $23,940 a year.
| Job title | Average salary | Hourly rate |
|---|---|---|
| Web Writer | $54,533 | $26 |
| ADS Quality Rater | $23,940 | $12 |
| Web Editor | $57,052 | $27 |
| Contract Writer/Editor | $112,679 | $54 |
| Web Content Editor | $56,596 | $27 |
Companies using Web Content in 2025
The top companies that look for employees with web content skills are Intel, U.S. Department of the Treasury, and GEICO. In the millions of job postings we reviewed, these companies mention web content skills most frequently.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Intel | 48% | 273 |
| 2 | U.S. Department of the Treasury | 14% | 9 |
| 3 | GEICO | 5% | 858 |
| 4 | Vaco Binary Semantics | 3% | 80 |
| 5 | Meta | 3% | 10,348 |
Departments using Web Content
| Department | Average salary |
|---|---|
| Marketing | $80,908 |
10 courses for Web Content skills
1. Web Content Studio Mastery
Web Content Studio is a sophisticated tool to help webmasters write high quality web content. It does have a learning curve that can put some webmasters off, but that is where this course comes in. Created by the creator of Web Content Studio, this course will take you through every aspect of the tool, showing you how to harness the power to create great content. Watch over my shoulderThis course allows you to watch over-my-shoulder as I use the software. You'll learn about the logical workflow as you create content, and watch each step as I carry them out in this course. You'll get to see me working on content for my real websites. What's in the course?The course starts at the very beginning, with installation and/or upgrading the software to the latest version 2. The entire course uses the latest version of Web Content Studio (version 2. x). You'll then learn: The logical steps within the software from content idea to final article. Mining keywords and phrases from the top ranking pages to use as theme words in your own content. You'll learn about a few power user features of the spider, that most people are not aware of. How to use bookmarks to quickly access your favourite research sites. How to use the Grabber and the scratchpad to quickly research any topic, in a format that is easy to use later when writing your content. How to use the WYSIWYG editor to write your content and format it, ready for your website. How to use built in reports to check the theme of your content, and find potential problems like overuse of keywords. How writing guides can speed up your content creation. Keeping notes inside the software, so they can be found and used easily. What will you get out of this course?If you are going to use a piece of software, who better to learn from than the creator and programmer of the tool? With my inside knowledge, you'll have the advantage of learning from the leading expert on Web Content Studio, as well as a respected SEO and content creation specialist. In short, you'll learn how to unleash the full power of Web Content Studio to write content that you are proud of, and the search engines will love...
2. Content is King: Writing Killer Content for Web & Marketing
Welcome to Content is King - Writing Killer Content for the Web and Marketing. Just like the title says, this course is going to teach you how to write killer content for the web so you can: Win an audience Attract more traffic Make more money with your writing My name is Steve McDonald and I make my living from online content. My claim to fame is that I have published over 115 Kindle and print books on a wide variety of topics. If there is anything I know, it is that Content is King. In this course you're going to learn: Where to Find Killer Content Ideas How to Develop Those Ideas so you can create even more related contentHow to Understand Your Audience so you're writing to them specificallyThree Ways to Make Your Content Absolutely KillerHow to Edit Your Content to make it even better In addition to learning how to create Killer Content we'll look at how to use keywords, headings, titles and descriptions to help your content attract and keep readers, and to be found in search results. This course is for: Website developersContent marketersSelf-published writersFreelance writersAnyone who wants to attract readers or make money using words. Whether you are creating eBooks, websites or blogs, or writing freelance articles, Content is King will lay the foundation for attracting traffic and keeping that traffic coming back. Are you ready to take your content writing to the next level? Click on the Take the Course button and let me show you how. Or check out one of the FREE Preview lectures to learn some valuable writing strategies you can put to use right now...
3. AJAX JSON JavaScript Dynamic and Interactive Web Content
AJAX JSON setup with JavaScript start codingIncludes 35Page downloadable PDF resource and coding GUIDE!!! AJAX JSON JavaScript Dynamic and Interactive Web ContentLearn how to use AJAX to send data to your web server and get response data back to output in your web application. Explore JavaScript code to connect to web APIs and retrieve JSON data back to your web pages outputting the data into your web page. Dynamicallywhat is JSON and how it worksHow your web browser can make server http requests using AJAXAJAX and what technologies make up AJAXHow you can use JavaScript to update the DOM elementsManipulate Elements on your webpage creating, updating and styling page elements dynamically with code. Interactive web pages - adding event listeners and setting up page interactionsJSON data and JavaScript Objects, arrays and datatypesOutput and iteration of JSON dataUsing JavaScript Objects within web page contentCreating interactive AJAX contentExample of popular web APIs that you can connect tooCreate amazing interactive dynamic applications that can synchronise data between your database and your front end html code. The content within this course is Unique which you won't find anywhere else. We show you how to build a custom project within this course that connect HTML interactions with Database content. Prerequisites for this course: Basic Coding knowledge, HTML, JavaScript (DOM) and jQuery. This is a fast paced course around making front end connections to back end code. The course is focused around creating AJAX calls with JavaScript code. Please note the below topics are covered. JavaScript ObjectsJSONAJAX GET and POST in JavaScriptAJAX get(), getJSON(), post(), ajax() in jQueryMySQL and phpmyadmin connections and queries to perform SELECT, DELETE, UPDATE, INSERTPHP to connect to a database, conditional statements, variablesCSS to create form content stylingJSON and AJAX together provide web developers incredible opportunities to integrate external data seamlessly into web applications. JSON is and excellent format for data, its human readable and flexible enough to be converted from strings to usable JavaScript objects. AJAX is the perfect solution for creating connections between data and web user interactions. You can upload your web page with reloading the page, providing a seamless experience for your web visitors. AJAX gives you the ability to request and receive data from servers and external files. All of this is done after your web page loads and the content is already visible to the web users. You can also use AJAX to send data to a server. Taking data from the front end sending it to the server opens the door to unlimited opportunities to connect that data to databases and a whole lot more. This course provides a step by step guide for getting to know JSON and AJAX. Combing these together can help you develop better user experiences and more opportunities for data manipulation within your JavaScript code. Provided within the coursecode samples and examplesResource used within this course so you too can follow alongSource Code and challenge exercisesHD quality videoProfessional instructor with over 18 years of industry experienceeverything you need is includedLearn the basics of JavaScript objects, how they work within your code. Expand on the object with object arrays and multi-objects arrays. Loop through the objects and parse out JSON data. Explore how you can use AJAX to retrieve external content, including database content, html web files, and JSON data. Adding AJAX to web applications creates endless possibilities. This course also includes multiple ways to connect from JavaScript methods to jQuery. See how your can connect PHP code to supercharge your web applications. Insert data into your database, update a database, and delete content from a database all from the front-end via AJAX. AJAX is in demand, and learning how to utilise AJAX together with JSON and PHP will set you apart. I'm here to help you learn and ready to answer any questions you may have...
4. Web Writing Secrets: Create Content That Captivates Your Audience
There’s a lot of content on the internet. Learn how to make yours stand out for all the right reasons...
5. Intro to Content-Focused Minimalism in Web Design
Content-focused minimalism is about keeping your website simple well organized and intuitive. And today Id like to show you how I go about building websites around these principles...
6. The Complete SEO Content Writing Course For Web Promotion
This course covers the complete process of SEO content writing for websites, webpages, blogs, articles, whitepapers, guides, infographics, and a lot more. It also covers how to write a traffic-generating blog or article around different formats, like a How-To, What/Why/Who, Listicle, Pillar Page, and Newsjacking. This content writing course will help students learn to write the SEO-friendly content pieces that search engines certainly ranks. It also covers things that you should avoid while creating SEO content. You will learn the steps you should take for adding value to your final copy. You will explore tools that will help you easily write content, headlines, and proofreading. The content writing course also covers the comprehensive understanding of all types of keywords that make up a high-quality SEO copy. You will also learn how you, as a writer, can also search all types of keywords on your own and come out with a rich, authoritative, and authentic content piece. --------------STUDENT FEEDBACK❝Bichismita S.⭐⭐⭐⭐It was enjoyable. Great job.❞❝Moutuli M⭐⭐⭐⭐ and a half ⭐very good❞❝Jayati S.⭐⭐⭐⭐ and a half ⭐loving it and looking forward for more insightful and detailed knowledge and hands on practical assignments.❞❝Muhammad A. S.⭐⭐⭐⭐⭐ It is one of the best learning platform. Teaching method is also examplary. so, I am enjoying leaning.❞❝Isaac John⭐⭐⭐⭐⭐The instructor is really practical and explains things in an easily understandable manner. I am really lucky to have taken this course.❞❝Tamsyn Johannisen⭐⭐⭐⭐⭐The course was easy to follow and understand❞ ❝Anshuman⭐⭐⭐⭐⭐This course is just what I was looking for. It helped me understand the content writing process deeply. I also loved the quiz at the end of each section. the keyword research process is really helpful. Now I know how to find the best keywords to write quality contents. seriously, I am now able to write better content. My SEO content creation process is really improved. Thanks, Vivek. ❞❝Sudarshan Iyengar⭐⭐⭐⭐⭐It is good course to know the concepts of SEO writing. Thanks!❞❝Pooja Sharma⭐⭐⭐⭐⭐It's been excellent learning experience with this course. It's like a stand alone course for a content writer like me. I not only learned seo focused writing but also understood seo itself. I would love to learn more about the content from the instructor. Good work.❞❝Vinod Mistri⭐⭐⭐⭐⭐Great experience so far. Interesting and lots of learning. Progress is on. Will update soon❞❝Utkarsh Sharma⭐⭐⭐⭐⭐Great course! covering all the aspects well and in detail!❞❝R V⭐⭐⭐⭐⭐This course has helped me understand how exactly content is king. I have been writing content for so long but the vision i have received from this course is really different. Now I really understand how to write a blog or article with keeping SEO guidelines in mind. I also learned what differentiates a blog from an article. The lectures for keyword research are really helpful. I am able to research keywords and different terms by methods given by the instructor. I learned different formats of blogs and articles and how to structure each of them. Lectures are cool and understandable. Also loved the quizzes in each section. Thanks a lot for this course. Now, its like a tool for me to help in writing content for SEO needs. This course will surely help me write high quality content. Thanks. ❞❝Syeda Pakeezah Hashmi⭐⭐⭐⭐Extremely interesting and insightful. Would recommend for anyone new to the world of SEO. ❞-----------------It will help you refine your SEO-content writing skills and power you to add the gravity to your content that attracts both search engines and the audience. This content creation course can help you write the winning SEO-friendly content if you are working at a company or as a freelancer or for your own website. This course is also helpful for those students who want to prepare for a content writing interview. It's a complete content writing course to learn writing all types of SEO-friendly online content pieces. The course also includes sample content pieces for following content types and formats: Content Types: SEO-friendly blog sampleSEO-friendly long Article / guest post / gust blog post sampleSEO-friendly white paper sampleSEO-friendly guide sampleContent Formats:"How-to" blog or article sample"What/why/when/who" is blog or article sampleListicle blog or article samplePillar page blog or article sampleNewsjacking blog or article sampleWith these sample content pieces, students can easily apply the instructions provided in each of the lectures. The course also introduces students to the top 28 content creation tools that make the writing for blogging and web content creation easier than ever before. This is a must-have course for learning Copywriting and Content Marketing...
7. Web Content Writing Masterclass in 2023+Power words eBook
IntroductionContent is King- Bill Gates, 1996. Content will forever be the King as long as it's of top quality. Just like any other profession, you hone your content writing skills with practice. But understanding the fundamentals of writing great content is the starting point. Once you understand the basics, you need to apply those principles every time you create content. In this course you'll learn how to write content for the web. Course ContentAfter the brief introduction, you'll learn the difference between different terms like content writing, copy writing and content marketing. Then you'll learn how to write content for the home page of a website. All the basic ingredients of a home page content is covered. Then I show how to outsource content writing step by step, in case you decide to do so. Then you learn how to write content on the About Us page. After this, you'll learn how to write a blog post step by step. You'll also learn some of the best practices to write a great blog post. For eCommerce and other types of businesses, it's a must to write great product and category pages. I cover how to write attractive content that sells for the business websites. Who is this course for?Website OwnersOnline EntrepreneursDigital MarketersMarketing StudentsFreelance Content Writers*(Image from freepik dot com)...
8. How to Write Great Web Content - Better Search Rankings!
Actual reviews by students of this course: After the historical introduction of SEO this has turned into a goldmine of information. I was basically stuck on new content ideas for my niche that I promote. But after seeing all of the components of new content ideas from the ranking websites, I no longer have headaches. I know where to go and this information is priceless for me. This is a great course for bloggers and for people who are wantint to rank with great content published on their blog. It's difficult to find a course that describes the writing methods and tools so in depth like this one. Many good recommendations in this and a good way of looking at writting. Be better, write better than the competition, don't just copy the same article. Analyze and plan your own post but make it better, more personal, more technical or whatever way but make it different. I honestly think this is a good investment for those who want to stand out with their great and original content. As always the good doctor under promises and over delivers, comprehensive and easy to understand course i wish i would have had this information 10 years ago. Author gets right to the practical without a lot of fluff. Course moves quickly and is a constant waterfall of info that you can, and want, to use right away. Author knows his stuff and appreciate the recommendations on resources to help. Recommend it highly. I wanted to take this course because I want to see what else Andy knows about creating great content. Andy always overdelivers on his courses. His voice is easy to understand. And if you do what Andy says about writing content you will have a successful website. Mine is. Most of my content is on the first page of Google. That's because of Andy's teaching. Do you own a website? Are you having trouble ranking your content in Google? Has your site been penalized by Google? With so much bad or outdated information around on the internet, is it any wonder that website owners are struggling to rank their content in Google? This course is aimed at anyone that owns a website, needs to get content ranked in Google, or just wants to better understand the types of content that Google want to rank. Taught by an SEO with over a decade of experience, you'll learn the strategies that I've been using since 2005, to consistently rank my content without ever having to worry about the next Google update. The course will begin with a little history lesson, looking at how we used to write web content and why things changed with the introduction of Panda and Penguin. I'll describe the main Google algorithm updates you need to know about, and why Google introduced them. We'll then go through the important guidelines when it comes to creating content - and these guidelines come from Google! With a solid understanding of what Google wants, we'll then look at a number of ways you can come up with innovative, exciting content ideas that you know, even before you create them, will be popular with your visitors. Armed with lots of content ideas, we'll then look at a number of different types of content/media you can use to entertain and inform your visitors. We'll discuss the importance of niche vocabulary. Not only will I prove to you that this is vital to ranking in Google, but you will learn how to find niche vocabulary for any piece of content you want to write. Take the practical exercises to see how easy it is to gather appropriate niche vocabulary. I'll introduce you to the term link bait and why you need to create some for your website. We'll talk about share bait too - which is the foundation of visitor retention and sharing of your content on social media channels. With all the theory covered, it's then time to get busy and write your first piece of content. I'll take you through every step, from title and description, to headlines and themed content. We'll look at a few important on-page factors you need to get right, but to make sure, I'll give you an checklist to use to evaluate your own content. This course covers everything you need to know about writing the type of content that Google rewards with top rankings. With the majority of lectures being video, you can watch over-my-shoulder as I teach you the secrets to creating the type of content that your visitors will love, share and rave about. By the end of the course you will be creating content for your site that visitors want to share and webmasters want to link to. You will be creating the type of content that will propel your site to new levels of traffic, click-through rates and profitability...
9. Google Apps Google Script - Content System Web App Project
Learn how to build Web Apps with Google ScriptIncrease the power of your favorite Google apps - like Calendar, Docs, Drive, Gmail, and Sheets. Apps Script lets you do more with Google. All on a JavaScript platform in the cloud. If you know JavaScript you can jump right in and start creating web apps connecting all of your Google application together. Automate your work you will be amazed at how easy it is to work with Apps Script. JavaScript is a prerequisite to this course! Course Lessons will demonstrate how to use Google ScriptLearn what Google script is and how to write code with itCreate a Google Doc with one line of code Update existing Google Docs Setup up automation with Triggers Copy content from your Google Doc Change colors and text within your Google Doc Link to other Google apps Translate your Google Doc in One line of Code! Send your Google Doc info as an email through GmailBuilding a WebapConnecting your Google Sheet DataAccessing Sheet data via a JSON feedConnecting your Sheet data to a local application using AJAXHow to add Bootstrap and jQuery into your Google AppHow to create popup modals and dynamic interactionDeploy your first web appBuild a Custom Content System driven from Google Sheet dataAdd Alerts and interactive dialogSetup HTML pageAdd Bootstrap 4 and jQuery to your appCreate a dynamic drop list from Google SheetsGenerate a home page of content from SheetsSend data back to GS to callbackGenerate HTML output from Google Sheets dataProvide Access control of contentHow to bug fix and tweak your applicationGet a web url for your applicationCheck and authenticate usersOutput content from Google Sheet dataCode review and outputTaught by an instructor with over 18 years of web development experience. I'm here to help you learn about Google Scripts and ready to answer any questions you might have. You will be amazed at what you can do with Google Scripts, join now to start creating your own applications today. Please note that this is a project based course and the scope of the course is to use technologies like HTML, CSS, JavaScript, jQuery, Bootstrap to create the project. All of the source code is included...
10. Markdown: Learn to Write HTML-Ready Content in ANY Web Tool!
Learn the ins and outs of the Markdown writing format - a syntax that helps you produce HTML ready content in an easier and more efficient manner. This course will introduce you to the world of Markdown and its background. It will then dive into the conventions of the writing format itself, including the various ways of publishing markdown content. All of this can be done with just a simple text editor. We'll be running through the A-Z of Markdown, showing you how to create headers, images, links and more. In this course, I also use the Ghost CMS tool to illustrate how Markdown works in a real-world environment. Ghost is a CMS that uses Markdown to create posts. You can follow along using Ghost or any other Markdown-to-HTML conversion tool of your choice such as Dillinger. You can also use the Atom text editor, which has a built-in Markdown live viewer...