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Store associate vs general sales associate

The differences between store associates and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a store associate has an average salary of $29,543, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for a store associate include sales floor, retail store and inventory management. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Store associate vs general sales associate overview

Store AssociateGeneral Sales Associate
Yearly salary$29,543$29,328
Hourly rate$14.20$14.10
Growth rate--
Number of jobs495,423383,009
Job satisfaction--
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Average age4141
Years of experience--

What does a store associate do?

A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Store associate vs general sales associate salary

Store associates and general sales associates have different pay scales, as shown below.

Store AssociateGeneral Sales Associate
Average salary$29,543$29,328
Salary rangeBetween $24,000 And $36,000Between $21,000 And $39,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew YorkHawaii
Best paying companyPro Football Hall of FameKaufman Dolowich & Voluck
Best paying industryRetailAutomotive

Differences between store associate and general sales associate education

There are a few differences between a store associate and a general sales associate in terms of educational background:

Store AssociateGeneral Sales Associate
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common college--

Store associate vs general sales associate demographics

Here are the differences between store associates' and general sales associates' demographics:

Store AssociateGeneral Sales Associate
Average age4141
Gender ratioMale, 48.8% Female, 51.2%Male, 60.2% Female, 39.8%
Race ratioBlack or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5%Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between store associate and general sales associate duties and responsibilities

Store associate example responsibilities.

  • Manage the appearance of the store in conjunction with the store priorities to present a desirable image of Aldi.
  • Work on the cash register, used calculators, POS machines and mental math.
  • Ensure that all cash handling are accurate and work with Ross' point-of-sale systems.
  • Put out freight as well as restocking the stock room, carrying 50 pound boxes up ladders.
  • Operate POS register and provide exceptional customer service.
  • Regulate profit margins, payroll, loss-prevention control and inventory management.
  • Show more

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Store associate vs general sales associate skills

Common store associate skills
  • Sales Floor, 25%
  • Retail Store, 12%
  • Inventory Management, 9%
  • Cleanliness, 7%
  • Math, 5%
  • Strong Customer Service, 5%
Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%