Telemarketer vs appointment setter

The differences between telemarketers and appointment setters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a telemarketer has an average salary of $34,911, which is higher than the $31,866 average annual salary of an appointment setter.

The top three skills for a telemarketer include telephone calls, cold calls and schedule appointments. The most important skills for an appointment setter are schedule appointments, windows, and telephone calls.

Telemarketer vs appointment setter overview

	Telemarketer	Appointment Setter
Yearly salary	$34,911	$31,866
Hourly rate	$16.78	$15.32
Growth rate	6%	6%
Number of jobs	10,070	21,100
Job satisfaction	-	-
Most common degree	High School Diploma, 41%	High School Diploma, 37%
Average age	37	37
Years of experience	-	-

What does a telemarketer do?

A telemarketer is responsible for marketing its goods and services to existing and potential customers, driving revenues, and increasing the business' profitability. Telemarketers sell products through electronic communications, responding to customers' inquiries, handling special requests, and negotiating pricing offers. They also escalate product concerns and complaints to management for immediate resolution. A telemarketer must have comprehensive knowledge of the sales and marketing industry to deliver sales pitches to attract customers. Telemarketers should also have excellent communication skills to maintain a positive interaction with the customers.

What does an appointment setter do?

An appointment setter supports the sales operations of an organization. Appointment setters call potential clients and set an appointment for them to speak with a salesperson. They use their telemarketing skills to connect leads to the company's staff. Most of their time is spent on the telephone and computer to assist customers with questions and make appointments. They should be useful in managing their responsibilities to reach their goals every workday. Therefore, they need to have strong communication and management skills.

Telemarketer vs appointment setter salary

Telemarketers and appointment setters have different pay scales, as shown below.

	Telemarketer	Appointment Setter
Average salary	$34,911	$31,866
Salary range	Between $22,000 And $54,000	Between $22,000 And $45,000
Highest paying City	New York, NY	Salem, OR
Highest paying state	Ohio	Oregon
Best paying company	KLA	EcoWater Systems
Best paying industry	Finance	Media

Differences between telemarketer and appointment setter education

There are a few differences between a telemarketer and an appointment setter in terms of educational background:

	Telemarketer	Appointment Setter
Most common degree	High School Diploma, 41%	High School Diploma, 37%
Most common major	Business	Business
Most common college	-	-

Telemarketer vs appointment setter demographics

Here are the differences between telemarketers' and appointment setters' demographics:

	Telemarketer	Appointment Setter
Average age	37	37
Gender ratio	Male, 35.6% Female, 64.4%	Male, 26.3% Female, 73.7%
Race ratio	Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%	Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%
LGBT Percentage	11%	11%

Differences between telemarketer and appointment setter duties and responsibilities

Telemarketer example responsibilities.

Manage employee payroll hours and monitor employee performance providing coaching and development.
Operate profitably through managing productivity, call quality, payroll, and telephone sales representative development.
Receive calls from medicare beneficiary prospects and give orientation about the health plan, benefits and periods of enrollment.
Answer questions on medicare, Obama care, and sign the public up for the appropriate ins that fit their needs.
Call former subscribers to invite them back to the CLO for via a subscription to the upcoming season of Broadway shows.
Coach and monitor telemarketers to ensure department procedures are being follow.

Appointment setter example responsibilities.

Receive leads from the TSR's, and obtain credit card information and process payments.
Contact alumni to request donations and pledges focuse on achieving university goals and objectives.
Maintain a high sales average, through upselling and cross- selling.
Specialize custom gem setting work for elite clientele
Company specialize in the sale and installation of HVAC units.
Repair and maintain gages for tolerances CNC - operate the CNC machine

Telemarketer vs appointment setter skills

Common telemarketer skills

Telephone Calls, 25%
Cold Calls, 9%
Schedule Appointments, 7%
Inbound Calls, 6%
Outbound Phone Calls, 6%
Payment Method, 5%

Common appointment setter skills

Schedule Appointments, 23%
Windows, 9%
Telephone Calls, 9%
Inbound Calls, 7%
Sales Reps, 6%
Cold Calls, 6%

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Telemarketer vs Appointment Setter

Updated January 8, 2025

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