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Visual merchandiser vs design specialist

The differences between visual merchandisers and design specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a design specialist has an average salary of $56,917, which is higher than the $38,037 average annual salary of a visual merchandiser.

The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a design specialist are customer service, sketch, and CAD.

Visual merchandiser vs design specialist overview

Visual MerchandiserDesign Specialist
Yearly salary$38,037$56,917
Hourly rate$18.29$27.36
Growth rate10%1%
Number of jobs74,35168,347
Job satisfaction--
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 62%
Average age4042
Years of experience-4

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

What does a design specialist do?

A design specialist is responsible for creating engaging visual images and digital content to improve customers' brand awareness about the organization's products and services. Design specialists may also work for media production, creating graphic animations for viewers depending on production requirements and media demands. A design specialist must have excellent knowledge of utilizing various software tools and programs, coordinating with the whole design team on adjusting plans, improving layouts according to budget limitations, and submitting deliverables within the set deadlines.

Visual merchandiser vs design specialist salary

Visual merchandisers and design specialists have different pay scales, as shown below.

Visual MerchandiserDesign Specialist
Average salary$38,037$56,917
Salary rangeBetween $27,000 And $53,000Between $35,000 And $91,000
Highest paying CityNew York, NYMenlo Park, CA
Highest paying stateNew YorkNew York
Best paying companyRHBP America Inc
Best paying industryRetail-

Differences between visual merchandiser and design specialist education

There are a few differences between a visual merchandiser and a design specialist in terms of educational background:

Visual MerchandiserDesign Specialist
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 62%
Most common majorSpecialized Sales And MerchandisingGraphic Design
Most common college-Cornell University

Visual merchandiser vs design specialist demographics

Here are the differences between visual merchandisers' and design specialists' demographics:

Visual MerchandiserDesign Specialist
Average age4042
Gender ratioMale, 27.3% Female, 72.7%Male, 55.1% Female, 44.9%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 1.5% Unknown, 4.1% Hispanic or Latino, 7.6% Asian, 4.6% White, 82.1% American Indian and Alaska Native, 0.1%
LGBT Percentage17%23%

Differences between visual merchandiser and design specialist duties and responsibilities

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Design specialist example responsibilities.

  • Manage a program of training for designers without cad to get this training.
  • Develop construction drawings using AutoCAD; coordinate bid process and vendor selection; and manage construction process through final punch list.
  • Provide HTML support to the marketing department.
  • Update and maintain corporate website with Dreamweaver.
  • Create and maintain business's customer database in QuickBooks.
  • Implement front end GUI with JavaScript for client side validations.
  • Show more

Visual merchandiser vs design specialist skills

Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%
Common design specialist skills
  • Customer Service, 13%
  • Sketch, 7%
  • CAD, 6%
  • Product Knowledge, 6%
  • Adobe Creative Suite, 5%
  • Graphic Design, 5%

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