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Visual merchandiser vs designer

The differences between visual merchandisers and designers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a designer has an average salary of $66,347, which is higher than the $38,037 average annual salary of a visual merchandiser.

The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a designer are sketch, customer service, and graphic design.

Visual merchandiser vs designer overview

Visual MerchandiserDesigner
Yearly salary$38,037$66,347
Hourly rate$18.29$31.90
Growth rate10%3%
Number of jobs74,35152,433
Job satisfaction-5
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 61%
Average age4038
Years of experience-12

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

What does a designer do?

A designer is someone who creates a master plan of the look or workings of something before it will be made. It could be tangible or intangible objects, products, procedures, laws, events, games, graphics, services, and even experiences. Designers are creative thinkers with a great eye to configure the skeletal and structural properties of the targeted output. They work in several fields, such as fashion, architecture, web graphics, and user experience. In spite of the variety of professionals in the design industry, all of them are artistic, passionate, inspiring, and emotionally connected to their projects and brands.

Visual merchandiser vs designer salary

Visual merchandisers and designers have different pay scales, as shown below.

Visual MerchandiserDesigner
Average salary$38,037$66,347
Salary rangeBetween $27,000 And $53,000Between $45,000 And $97,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew YorkWashington
Best paying companyRHMeta
Best paying industryRetailTechnology

Differences between visual merchandiser and designer education

There are a few differences between a visual merchandiser and a designer in terms of educational background:

Visual MerchandiserDesigner
Most common degreeBachelor's Degree, 57%Bachelor's Degree, 61%
Most common majorSpecialized Sales And MerchandisingGraphic Design
Most common college-University of Pennsylvania

Visual merchandiser vs designer demographics

Here are the differences between visual merchandisers' and designers' demographics:

Visual MerchandiserDesigner
Average age4038
Gender ratioMale, 27.3% Female, 72.7%Male, 56.9% Female, 43.1%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage17%13%

Differences between visual merchandiser and designer duties and responsibilities

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Designer example responsibilities.

  • Lead & design all creative content stemming from apparel design to web identity.
  • Manage various PCB designs utilizing state of the art DFM techniques and comply with company standards.
  • Utilize CSS, DHTML, HTML, and JavaScript for cross browser, cross platform compatibility and consistency.
  • Develop different kinds of functions globally, locally for the development of forms using JavaScript, CSS.
  • Transform customer specifications into usable SolidWorks 3D models and assemblies from which all manufacturing are derived.
  • Process ECR's and ECO's using Windchill.
  • Show more

Visual merchandiser vs designer skills

Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%
Common designer skills
  • Sketch, 10%
  • Customer Service, 7%
  • Graphic Design, 6%
  • CSS, 5%
  • HTML, 4%
  • PowerPoint, 4%

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