Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between visual merchandisers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. Additionally, a graphic designer, marketing has an average salary of $48,763, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.
| Visual Merchandiser | Graphic Designer, Marketing | |
| Yearly salary | $38,037 | $48,763 |
| Hourly rate | $18.29 | $23.44 |
| Growth rate | 10% | 3% |
| Number of jobs | 74,351 | 115,113 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 71% |
| Average age | 40 | 38 |
| Years of experience | - | 12 |
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Visual merchandisers and graphic designers, marketing have different pay scales, as shown below.
| Visual Merchandiser | Graphic Designer, Marketing | |
| Average salary | $38,037 | $48,763 |
| Salary range | Between $27,000 And $53,000 | Between $34,000 And $69,000 |
| Highest paying City | New York, NY | Santa Rosa, CA |
| Highest paying state | New York | Washington |
| Best paying company | RH | Apple |
| Best paying industry | Retail | Technology |
There are a few differences between a visual merchandiser and a graphic designer, marketing in terms of educational background:
| Visual Merchandiser | Graphic Designer, Marketing | |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 71% |
| Most common major | Specialized Sales And Merchandising | Graphic Design |
| Most common college | - | University of Pennsylvania |
Here are the differences between visual merchandisers' and graphic designers, marketing' demographics:
| Visual Merchandiser | Graphic Designer, Marketing | |
| Average age | 40 | 38 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 17% | 13% |