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The differences between visual merchandisers and production artists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a production artist has an average salary of $61,870, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a production artist are graphic design, adobe photoshop, and adobe creative suite.
| Visual Merchandiser | Production Artist | |
| Yearly salary | $38,037 | $61,870 |
| Hourly rate | $18.29 | $29.75 |
| Growth rate | 10% | 3% |
| Number of jobs | 74,351 | 59,103 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 68% |
| Average age | 40 | 38 |
| Years of experience | - | 12 |
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
A production artist is responsible for managing digital content, meeting clients' standard specifications and requests for successful project completion. Production artists must have computer proficiency, especially on utilizing various software tools and applications to create illustrations and layouts. They also work closely with the creative team, cooperating in brainstorming sessions to ensure the consistency for each assigned task. A production artist should be keen on details, adjusting outputs as needed to maintain the highest quality for the actual presentation.
Visual merchandisers and production artists have different pay scales, as shown below.
| Visual Merchandiser | Production Artist | |
| Average salary | $38,037 | $61,870 |
| Salary range | Between $27,000 And $53,000 | Between $40,000 And $94,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | RH | Apple |
| Best paying industry | Retail | - |
There are a few differences between a visual merchandiser and a production artist in terms of educational background:
| Visual Merchandiser | Production Artist | |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 68% |
| Most common major | Specialized Sales And Merchandising | Graphic Design |
| Most common college | - | University of Pennsylvania |
Here are the differences between visual merchandisers' and production artists' demographics:
| Visual Merchandiser | Production Artist | |
| Average age | 40 | 38 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 17% | 13% |