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The differences between visual merchandisers and visual merchandising managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a visual merchandising manager has an average salary of $97,250, which is higher than the $38,037 average annual salary of a visual merchandiser.
The top three skills for a visual merchandiser include customer service, ladders and sales floor. The most important skills for a visual merchandising manager are customer service, POS, and store operations.
| Visual Merchandiser | Visual Merchandising Manager | |
| Yearly salary | $38,037 | $97,250 |
| Hourly rate | $18.29 | $46.75 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,351 | 23,486 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 65% |
| Average age | 40 | 43 |
| Years of experience | - | 6 |
A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.
A visual merchandising manager is responsible for facilitating the arrangement of visual displays to attract customers to purchase the products. Visual merchandising managers monitor the sales performance of the store and develop effective merchandise strategies to boost revenues and increase profitability. They also assist in creating promotional events and discount offers, as well as designing the store's layout during special occasions. A visual merchandising manager must have excellent leadership and communication skills, especially on guiding the staff's performance and implementing techniques to maximize productivity.
Visual merchandisers and visual merchandising managers have different pay scales, as shown below.
| Visual Merchandiser | Visual Merchandising Manager | |
| Average salary | $38,037 | $97,250 |
| Salary range | Between $27,000 And $53,000 | Between $67,000 And $139,000 |
| Highest paying City | New York, NY | Bridgeport, CT |
| Highest paying state | New York | Rhode Island |
| Best paying company | RH | Meta |
| Best paying industry | Retail | Retail |
There are a few differences between a visual merchandiser and a visual merchandising manager in terms of educational background:
| Visual Merchandiser | Visual Merchandising Manager | |
| Most common degree | Bachelor's Degree, 57% | Bachelor's Degree, 65% |
| Most common major | Specialized Sales And Merchandising | Specialized Sales And Merchandising |
| Most common college | - | University of Pennsylvania |
Here are the differences between visual merchandisers' and visual merchandising managers' demographics:
| Visual Merchandiser | Visual Merchandising Manager | |
| Average age | 40 | 43 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 31.7% Female, 68.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 17% | 9% |