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The differences between web content writers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a junior copywriter has an average salary of $60,652, which is higher than the $54,169 average annual salary of a web content writer.
The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.
| Web Content Writer | Junior Copywriter | |
| Yearly salary | $54,169 | $60,652 |
| Hourly rate | $26.04 | $29.16 |
| Growth rate | 13% | 4% |
| Number of jobs | 25,482 | 12,091 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Average age | 37 | 42 |
| Years of experience | 4 | 2 |
As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Web content writers and junior copywriters have different pay scales, as shown below.
| Web Content Writer | Junior Copywriter | |
| Average salary | $54,169 | $60,652 |
| Salary range | Between $38,000 And $75,000 | Between $39,000 And $92,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Zoro | Apple |
| Best paying industry | Technology | Professional |
There are a few differences between a web content writer and a junior copywriter in terms of educational background:
| Web Content Writer | Junior Copywriter | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 85% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between web content writers' and junior copywriters' demographics:
| Web Content Writer | Junior Copywriter | |
| Average age | 37 | 42 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 16% |