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The differences between web content writers and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a web content manager takes usually requires 8-10 years. Additionally, a web content manager has an average salary of $74,186, which is higher than the $54,169 average annual salary of a web content writer.
The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a web content manager are web content, content management system, and wordpress.
| Web Content Writer | Web Content Manager | |
| Yearly salary | $54,169 | $74,186 |
| Hourly rate | $26.04 | $35.67 |
| Growth rate | 13% | 10% |
| Number of jobs | 25,482 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Web content writers and web content managers have different pay scales, as shown below.
| Web Content Writer | Web Content Manager | |
| Average salary | $54,169 | $74,186 |
| Salary range | Between $38,000 And $75,000 | Between $49,000 And $110,000 |
| Highest paying City | Hoboken, NJ | San Mateo, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Zoro | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a web content writer and a web content manager in terms of educational background:
| Web Content Writer | Web Content Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between web content writers' and web content managers' demographics:
| Web Content Writer | Web Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |