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Web content writer vs web manager

The differences between web content writers and web managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a web manager takes usually requires 8-10 years. Additionally, a web manager has an average salary of $82,696, which is higher than the $54,169 average annual salary of a web content writer.

The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a web manager are digital marketing, wordpress, and html css.

Web content writer vs web manager overview

Web Content WriterWeb Manager
Yearly salary$54,169$82,696
Hourly rate$26.04$39.76
Growth rate13%10%
Number of jobs25,482107,495
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Average age3739
Years of experience410

What does a web content writer do?

As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Web content writer vs web manager salary

Web content writers and web managers have different pay scales, as shown below.

Web Content WriterWeb Manager
Average salary$54,169$82,696
Salary rangeBetween $38,000 And $75,000Between $54,000 And $125,000
Highest paying CityHoboken, NJSan Jose, CA
Highest paying stateNew JerseyHawaii
Best paying companyZoroMeta
Best paying industryTechnology-

Differences between web content writer and web manager education

There are a few differences between a web content writer and a web manager in terms of educational background:

Web Content WriterWeb Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 73%
Most common majorEnglishBusiness
Most common collegeMassachusetts Institute of TechnologyUniversity of Georgia

Web content writer vs web manager demographics

Here are the differences between web content writers' and web managers' demographics:

Web Content WriterWeb Manager
Average age3739
Gender ratioMale, 39.0% Female, 61.0%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage9%10%

Differences between web content writer and web manager duties and responsibilities

Web content writer example responsibilities.

  • Manage blog publishing calendar using SharePoint.
  • Freelance copywriting, articles, guides and brochure work.
  • Administer QA testing for project/platform releases, site launches and product listings.
  • Craft web content, including website copy and Facebook page posts, for sprinkler company.
  • Research companies' and industries to obtain industry trends and gather consumer focuse keywords for copywriting.
  • Develop and maintain an ongoing QA process to ensure data accuracy relate to content and product launches.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Web content writer vs web manager skills

Common web content writer skills
  • Search Engine Optimization, 8%
  • HTML, 7%
  • Content Writing, 5%
  • Proofreading, 5%
  • Digital Content, 4%
  • CSS, 4%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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