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This question is about Yelp.
How does Yelp make money?
Yelp makes money through several means on its app, including:
The sales of targeted ads to businesses on its platform
Commissions it receives from partnerships
Subscription and membership fees for premium accounts
Service tools
Yelp primarily generates revenue through affiliate marketing. Affiliate marketing is a business practice in which one affiliate company, in this case, Yelp, earns a commission for promoting the services or products of another business entity.
Its three primary streams of revenue are:
Advertising (CPC advertising)
Transactions from interactive consumer tools
Other services like data licensing
In 2020, Yelp generated around $873 million in revenue. Of this profit, nearly 96% of it can be attributed to advertising in some form.
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