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This question is about AT&T.
AT&T spends around 1% to 2% of their total annual revenue on advertising. In 2021, for example, they spent $1.62 billion on advertising and earned a revenue of $118.2 billion. The exact amount AT&T spends on advertising can vary from year to year and depend on factors including their marketing strategies, product launches, competition, and overall goals.
AT&T is known for its significant investment in advertising and marketing campaigns. As one of the largest telecommunications companies in the world, AT&T is not afraid to spend money in order to build brand awareness.
In 2017, AT&T spent $3.52 billion on advertising that included the "It's Not Complicated" campaign, featuring a series of commercials with Mark Wahlberg. Large-scale advertising campaigns involving celebrity endorsements and extensive media coverage require substantial financial investments, but can pay off significantly.

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