How much does Hulu spend on advertising?

Hulu spends between 20% to 40% of their total budget on advertising. In 2021, for example, they spent over a hundred million on advertising in digital, print, and national TV. This amount is nothing compared to how much Hulu made in ad revenue, which is around 9 billion dollars.

One of their most famous ad campaigns is the "Hulu Sellouts" campaign. This campaign featured various celebrities and public figures, such as Alec Baldwin, Seth MacFarlane, and NBA player Damian Lillard, humorously acknowledging that they were "sellouts" for appearing in Hulu's ads.