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This question is about what a product manager does.
How to be a good product manager
Being a good product manager requires a host of skills, including the ability to communicate and prioritize. Product managers deal with everyone from engineers to the company's legal team and must work to align all involved to launch and maintain a successful product.
Communication is important on several levels for product managers. Initially, it is their job to sell their product vision to everyone, from creative teams to those working in customer support, and create a product roadmap. Oftentimes a product manager will have to broker trade-offs with both internal and external parties in order to realize the vision of a final product.
Project managers should have strategic sensibilities that guide the positioning and marketing path for their products. Considering questions related to industry competition, pricing, and customer needs are key factors in launching a successful product. The most creative product managers consider problems facing customers and work backward to create products that help resolve these issues.
Once a roadmap or plan is chosen by a product manager, their ability to prioritize the importance of each step is vital. Prioritizing the speed that the product hits the market or the price point at which it will launch can determine the product's success. Some product managers less familiar with the industry must rely heavily on data that they receive from various departments to determine what moves are most important.
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