How to build a writing portfolio?

The second step, if you are a seasoned content writer with multiple writing jobs under your belt, you need to ensure that your portfolio includes your strongest pieces and demonstrates the various genres, styles, and publication types you can tackle.

Even if all you've done is blogging and served as a copywriter here and there, think about creating pieces for the types of writing that are of interest to you professionally.

If you don't have many pieces to add to your writing portfolio just yet, look for opportunities to increase your visibility as an independent writer.

That could mean reaching out to your LinkedIn network to see about producing content for their company pages or guest posting on a friend's established blog. New content is one of the best ways to enhance the success of your freelance writing portfolio.

You should keep your writing portfolio professional. Even if you write for a brand that has an off-beat tone, be mindful of presenting the content in a professional manner. Although one goal of your portfolio might be to showcase your range in writing for different verticals, you want to prioritize presenting this content in a polished manner.

Finally, remember to select clips that best engage your target audience and that are true to your brand. Freelance writing jobs are not all the same, so wherever you choose to host your portfolio should offer the capability to feature your best work in different segments.

Ensure your writing samples reflect yours by choosing pieces that offer insights into your writing style, versatility, or other marketable attributes.