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This question is about sales associate skills.
What are prospects in sales?
Prospects in sales are leads who fit your buyer profile and are interested in hearing your sales pitch. It is important to note that a lead and a prospect are not the same things.
A lead is a potential customer who's shown interest in your product; for example, they might have signed up for your newsletter, downloaded an ebook, or read your latest blog post. But they may or may not actually be a good candidate for your product. Every prospect is a lead, but not every lead is a prospect.
Conversations with leads tend to be pretty one-sided - they might read your content, but don't expect them to get in touch or respond to your emails. They're effectively strangers on your mailing list. Don't write leads off just yet, though, as some leads may turn into your prospects.
Prospects are leads who have shown interest in your product and have the necessary budget. Prospects are who salespeople will reach out to with the goal of getting them to make a purchase. Prospects are also useful when it comes to finding out pain points for your products and possible improvements or changes.
A successful business will build a pipeline of prospects through things like a contact us form on its website, inside sales efforts, and marketing campaigns. Sales teams who do not have a pipeline of prospects are much more likely to struggle, and business growth will be much slower.
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